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  • Agosto, ¿se están cumplido las previsiones de las 5 tendencias innovadoras que marcarán el 2019 en el sector retail?

Agosto, ¿se están cumplido las previsiones de las 5 tendencias innovadoras que marcarán el 2019 en el sector retail?

Publicado en Sin categoría.

Estamos en Agosto y analizamos si las previsiones en las tendencias en el sector retail 2019 se están cumpliendo. 

1-Tecnología AR o RA (realidad aumentada). ¿Hemos adoptado ya esta tecnología en nuestros comercios que nos permiten insertar imágenes digitales en el mundo real. Grandes casas ya la han adoptado como Gartner, Target,Tesco, etc.

Comercios-Innovadores-Bilbao-top-5

2-Costumización del producto. A pesar de que nuestras ciudades cada vez más acogen a grandes cadenas de retail, la individualización y personalización está más presente.  Al consumidor le gusta ser único y tener algo que los demás no tengan. La costumización permite al consumidor obtener un producto hecho a medida y basado en sus necesidades.

Comercios-Innovadores-Bilbao-top-5 1a

3-Social Shopping. Las redes sociales como elemento fundamental de venta. El escaparate rápido y extremadamente activo e influenciable. Redes sociales como Instragram por ejemplo con sus stories y los cientos de influencers son una herramienta de venta que no descansan.

Comercios-Innovadores-Bilbao-top-5 3a

4-Búsqueda visual. La Inteligencia Artificial como herramienta de búsqueda de producto y posterior venta, tanto online como offline; Pinterest y su “lens” son el claro ejemplo.

Comercios-Innovadores-Bilbao-top-5 4

5-Tiendas Pop-Up. Las Pop-uP están teniendo su momento: según Storefront, se espera que el comercio minorista temporal genere $80 mil millones de dólares anuales. Los escaparates temporales aprovechan el principio de escasez y la emoción por los productos nunca antes vistos para proporcionar una experiencia que impulse a los compradores a presentarse y comprar.

Comercios-Innovadores-Bilbao-top-5 6

Bilbao, Comercio online, Comercio y arte, Comunidad CiB, consumo, Destacado, Diseño interiores, Escaparate interactivo, Experiencia, Innovación y comercio, Interactividad, Marketing, Producto, Realidad aumentada, Retail, Sin categoría, Tecnologia, Tendencias, Tendencias sociales, Titular

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