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  • Agosto, ¿se están cumplido las previsiones de las 5 tendencias innovadoras que marcarán el 2019 en el sector retail?

Agosto, ¿se están cumplido las previsiones de las 5 tendencias innovadoras que marcarán el 2019 en el sector retail?

Estamos en Agosto y analizamos si las previsiones en las tendencias en el sector retail 2019 se están cumpliendo. 

1-Tecnología AR o RA (realidad aumentada). ¿Hemos adoptado ya esta tecnología en nuestros comercios que nos permiten insertar imágenes digitales en el mundo real. Grandes casas ya la han adoptado como Gartner, Target,Tesco, etc.


2-Costumización del producto. A pesar de que nuestras ciudades cada vez más acogen a grandes cadenas de retail, la individualización y personalización está más presente.  Al consumidor le gusta ser único y tener algo que los demás no tengan. La costumización permite al consumidor obtener un producto hecho a medida y basado en sus necesidades.

Comercios-Innovadores-Bilbao-top-5 1a

3-Social Shopping. Las redes sociales como elemento fundamental de venta. El escaparate rápido y extremadamente activo e influenciable. Redes sociales como Instragram por ejemplo con sus stories y los cientos de influencers son una herramienta de venta que no descansan.

Comercios-Innovadores-Bilbao-top-5 3a

4-Búsqueda visual. La Inteligencia Artificial como herramienta de búsqueda de producto y posterior venta, tanto online como offline; Pinterest y su “lens” son el claro ejemplo.

Comercios-Innovadores-Bilbao-top-5 4

5-Tiendas Pop-Up. Las Pop-uP están teniendo su momento: según Storefront, se espera que el comercio minorista temporal genere $80 mil millones de dólares anuales. Los escaparates temporales aprovechan el principio de escasez y la emoción por los productos nunca antes vistos para proporcionar una experiencia que impulse a los compradores a presentarse y comprar.

Comercios-Innovadores-Bilbao-top-5 6

Bilbao, Comercio online, Comercio y arte, Comunidad CiB, consumo, Destacado, Diseño interiores, Escaparate interactivo, Experiencia, Innovación y comercio, Interactividad, Marketing, Producto, Realidad aumentada, Retail, Sin categoría, Tecnologia, Tendencias, Tendencias sociales, Titular

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