Amazon presentó Counter, la nueva manera de multiplicar sus puntos pickup a través de alianzas
Amazon presentó Counter, la nueva manera de multiplicar sus puntos pickup a través de alianzas
La red de Counter le permitirá expandir su servicio de retiro en tienda a miles de ubicaciones gracias a las asociaciones con minoristas, tiendas de conveniencia y pequeñas empresas en Estados Unidos.
ESTADOS UNIDOS AMAZON.COM 28-06-2019
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Amazon lanzó Counter, una nueva red de puntos pickup a través de socios
(Foto: Amazon)
Amazon anunció el lanzamiento en Estados Unidos de Counter, una nueva red de puntos de recolección que les brinda a los clientes la opción de recoger sus paquetes de Amazon en las tiendas de diferentes socios, expandiéndose de manera exponencial con la expectativa de tener un crecimiento de más de 1500 puntos pickup a fin de año.
El Counter de Amazon se puso en marcha en más de cien tiendas de la cadena de farmacias Rite Aid en todo Estados Unidos. A finales de año, el servicio se desplegará en 1.500 ubicaciones de Rite Aid, desde Oyster Bay, Nueva York, hasta Chula Vista, California. Además, Amazon está buscando activamente incorporar socios adicionales, incluidas pequeñas y medianas empresas, tiendas de conveniencia y otras grandes cadenas.
Amazon diseñó y construyó la tecnología para Counter desde cero, lo que resultó en una experiencia de recolección de paquetes rápida y sencilla para los clientes, mientras que para los socios de la tienda, el sencillo flujo de recolección de Counter y la tecnología fácil de usar ayudan a garantizar que los empleados de la tienda puedan atender a los clientes sin interrumpir sus actividades diarias.
Counter se lanzó originalmente en el Reino Unido con NEXT y en Italia con las tiendas Giunti Al Punto Librerie, Fermopoint y SisalPay. El servicio ha sido recibido positivamente, impulsando una fuerte participación de los clientes y tráfico adicional para los socios.
Amazon lanzó Counter, una nueva red de puntos pickup a través de socios
(Foto: Amazon)
“Amazon siempre está buscando formas innovadoras y convenientes para que los clientes envíen y reciban sus pedidos”, explica Patrick Supanc, Director Mundial de Amazon Hub. “Con Counter, hemos aprovechado nuestra creciente red logística e invertido en tecnología nueva y fácil de usar para ofrecer a los clientes otra opción de entrega basada en la flexibilidad y el control. Estamos entusiasmados de asociarnos con empresas nacionales como Rite Aid, y empresas locales en el futuro, para crear una experiencia excepcional para nuestros clientes compartidos”, añadió Supanc.
“Crear una experiencia de cliente cómoda y sin contratiempos es un elemento clave de nuestra estrategia y transformación digital”, dijo Jocelyn Konrad, vicepresidenta ejecutiva de Farmacia y Operaciones Minoristas de Rite Aid. “Ser el primer socio de la tienda de Counter en los Estados Unidos es un factor diferenciador para Rite Aid y creemos que nuestra asociación con Amazon, que incluye Locker, crea una experiencia más sólida en la tienda para los clientes existentes y los nuevos clientes que vienen a recoger sus paquetes”.
El envío a un punto de recogida de mostrador es fácil y seguro. Después de comprar en Amazon.com, los clientes proceden al pago y seleccionan uno de los puntos de recogida de mostrador disponibles en su código postal como su ubicación de entrega. Tan pronto como su paquete llega a la tienda, los clientes reciben una notificación por correo electrónico con un código de barras único, así como un recordatorio de la dirección y el horario comercial de la tienda seleccionada. En la tienda, los clientes proporcionan el código de barras al personal de la tienda, quien lo escaneará, tomará el paquete y se lo entregará al cliente. Los clientes tienen 14 días para recoger su paquete.
Counter es parte de la familia Amazon Hub, que incluye Locker, Locker + y Apartment Locker, diseñado para brindar la máxima comodidad a los clientes a través de los puntos de recolección y devolución. Locker está disponible en más de 900 ciudades y pueblos de los EE. UU., y ofrece una opción de entrega conveniente, segura y alternativa disponible sin costo adicional.
Las ubicaciones de Locker + son ubicaciones seguras y convenientes en vecindarios, ciudades y campus de los EE. UU., que cuentan con asociados útiles y quioscos de autoservicio. Para los edificios de apartamentos, Apartment Locker les brinda a los residentes la oportunidad de recibir todos sus paquetes —desde Amazon y más allá— de manera segura y en el momento de su elección.
@igomeze, #ignaciogomezescobar, Amazon, Counter, ecommerce, Ignacio Gómez Escobar, Retail
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