Mango convierte al cliente en diseñador y ensaya la cocreación
Mango se suma a la ola de la cocreación. La compañía española de distribución de moda ensaya con la cocreación con la puesta en marcha de un programa en el que los clientes pueden elegir qué productos llegarán a las tiendas.
En concreto, los seguidores de Instagram de Mango podrán seleccionar qué diseños llegarán se producirán en la próxima campaña primavera verano. El programa, Your choices make us, se extenderá durante varias semanas.
Aunque es la primera vez que Mango permite al cliente tomar decisiones con respecto al desarrollo de una campaña, la empresa ya tanteó este sistema el año pasado dando la posibilidad a sus once millones de seguidores de Instagram de decidir sobre los looks de los modelos eligiendo los accesorios que más le gustaban.
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