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Ecommerce: ¿Cómo las Pymes se pueden incorporar al boom del e-commerce?

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Con el crecimiento acelerado del comercio electrónico en Chile es difícil aceptar que las pymes se queden fuera de un mercado superior a los cuatro mil millones de dólares, monto que podría duplicarse a finales del 2020.

Si bien hay una asimetría en la capacidad de reinvención de las pymes con respecto a la información técnica y jurídica para incorporarse al comercio electrónico, en los últimos años los canales de venta online han crecido en cantidad y variedad, lo que les permite a las pymes mayor facilidad para entrar en el mundo de la venta online.

A pesar de que aún existen ciertos requerimientos mínimos, estas barreras de entrada disminuyen en la medida que una pyme esté dispuesta a un plan de desarrollo en comercio electrónico que avance de manera escalonada.

La incorporación de las pymes al e-commerce, no necesariamente requiere del desarrollo de un sitio propio de comercio electrónico, sino que existen alternativas que les permiten transitar un camino más seguro.

Al respecto, Luis Contreras, Director en Reprise comenta que “el primer paso puede ser probar la demanda de productos con una acción en Redes Sociales, por ejemplo Facebook Marketplace o Instagram, los cuales si bien no tiene un botón de pago, les permite a las pymes estimar los volúmenes de venta de acuerdo a la solicitud o interacciones que tienen sus productos en Redes Sociales, y al mismo tiempo derivar tráfico a sus tiendas físicas”. Según el experto, luego de esta experiencia es posible avanzar con la utilización de Marketplaces, que permiten el acceso a las funcionalidades de formas de pago, y soluciones de logística de almacenamiento y entrega.

Empresas como Mercadolibre, Yapo, Linio, Ripley, Falabella, y próximamente Amazon, le ha permitido a las pymes aprovechar el gran poder de tráfico y convocatoria de esos sitios para tener retroalimentación acelerada sobre la estrategia de productos y precios, lo que con un sitio propio podría tomar un tiempo mucho más largo.

Dado por conocidos los pasos iniciales en el comercio electrónico, la solución de un sitio propio pareciera las más lógica, pero requiere de una serie de decisiones que pueden definir el éxito o fracaso de un proyecto de comercio electrónico. Las variables de logística, catálogo de productos, plataforma tecnológica y medios de pagos son decisiones donde las pymes pueden tener asesorías de empresas especializadas en Chile, las cuales han crecido en el último tiempo, entregando un servicio de apoyo a las pymes que desean transitar un camino propio.

Luis Contreras, Director en Reprise, cuenta que “entrar en el mundo del comercio electrónico representa una serie de ventajas, ya sea a través de canales propios o indirectos, y puede ser altamente rentable en la medida que se ejecute con un plan de negocios razonable y flexible, que cuide el servicio postventa, con sitios amigables y seguros para potenciar cada transacción”

Al respecto, Contreras entrega alguna de las ventajas que las pymes pueden obtener en el mundo online:

  • Ampliar el número de clientes que en una tienda física tiene limitaciones de espacio y cobertura.
  • Disminución de costos de punto de ventas físico adicionales en un plan de crecimiento. Para una pyme que no tiene puntos de venta actuales, le permite abrir la venta a público sin tener que contar con instalaciones que aumenten sus costos fijos.
  • Ampliar los métodos de pagos, sumando al efectivo, la posibilidad de cobrar de forma eficiente con tarjetas de crédito-débito o transferencias bancarias.
  • La posibilidad de competir con compañías más grandes y disminuir los costos de ventas, al mismo tiempo que ofrece la posibilidad de entrar en el mundo B2B con sitios dedicados a pymes.

No hay vuelta atrás en el tema de comercio electrónico, las pymes deben sumarse a este canal de venta que cada vez se vuelve más potente, y que obliga a tomar decisiones importantes y estratégicas en el mediano y largo plazo.

No importa el camino que las pymes transiten, el objetivo es poder estar presentes donde sus consumidores están y estarán en los próximos años. Restarse a esta oportunidad de negocios es una decisión que hoy parece posible, pero que en el futuro afectará cada vez más el patrimonio de esta categoría de empresas.

Esta noticia está patrocinada por: Logo Nuevo Directorio Retail

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    Бурение скважин на воду в ЛО – необходимая процедура для владельцев дач. Этот регион известен сложными гидрогеологическими условиями, что необходимо специализированного подхода при выборе места и глубины скважины. Вода в Ленинградской области может обнаруживаться на нескольких водоносных горизонтах: в песчаных пластах или глубинных водоносных пластах. Определение оптимальной глубины бурения зависит от геологических особенностей территории и необходимости пользователя в объёме и качестве воды.

    Бурение под ключ Вы можете заказать на нашем сайте!

    Значимым этапом бурения является подбор нужного типа скважины. В Ленинградской области часто встречаются две категории: поверхностные скважины и скважины на артезианскую воду. Абиссинские колодцы подходят для небольших домов и домов сезонного проживания, так как глубинное залегание не превышает 15-20 метров. Артезианские водозаборы, которые бурятся на глубину до 200 метров и более, дают доступ к очищенной и постоянной воде, подходящей для круглосуточного потребления и получения значительных объемов водозабора.

    Качество воды в водозаборных источниках Ленинградской области связано от уровня вод. Чистые воды обычно защищены от загрязнений и требуют минимальной фильтрации. Однако, при бурении поверхностных горизонтов, возможны включения примесей, такие как окислы железа и нечистоты, что нуждается в дополнительной фильтрации для чистоты воды. Нужно понимать, что в разных районах Ленинградской области качество подземных вод может варьироваться, поэтому нужно проверять состав воды перед эксплуатацией скважины.

    Кроме водной чистоты, существенным нюансом является обслуживание водозабора. Даже глубокие скважины нуждаются в профилактических работах и промывке, чтобы избежать засорений и снижения дебита воды.

  • TimothyKaf

    On our website, you can delve into thorough profiles of your top reality show stars. We offer complete backgrounds, covering every detail from their ascent to stardom to behind-the-scenes information about their personal lives. Whether you’re eager about how they got their start, or what they’ve done recently, our articles deliver a complete look at their story through the world of reality programming. From drama-filled moments to feel-good stories, we cover it all on our platform for enthusiasts and new fans alike.

    Our material goes deeper than the standard headlines, giving you unique information that you might not find elsewhere – https://eventnewslondon.com/the-authenticity-of-reality-stars-romantic/ . We break down the key moments that impacted their careers, analyzing their most famous episodes and performances. Whether it’s the victories of emerging victorious a challenge or the struggles of a public controversy, we reveal the genuine stories beneath the broadcasted personalities. You’ll find interviews, genuine moments, and insights that bring a new view to these personalities.

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    In addition to one-on-one profiles, we also provide information into the broader patterns and concepts in reality television. Whether you’re curious in the rise of a particular genre, like dating shows or food-based shows, or keen about how reality TV stars influence fashion, exercise, or digital platforms, we discuss it all. Our site is a one-stop hub for anyone seeking to be up-to-date with the reality TV scene and its ever-changing stars.

  • Donaldcum

    Holgura mecanica
    Equipos de balanceo: fundamental para el desempeño estable y óptimo de las dispositivos.

    En el ámbito de la avances avanzada, donde la eficiencia y la seguridad del sistema son de gran trascendencia, los dispositivos de equilibrado juegan un función fundamental. Estos dispositivos dedicados están creados para equilibrar y asegurar partes dinámicas, ya sea en equipamiento industrial, medios de transporte de desplazamiento o incluso en dispositivos domésticos.

    Para los especialistas en conservación de dispositivos y los especialistas, operar con equipos de calibración es importante para promover el desempeño uniforme y fiable de cualquier dispositivo giratorio. Gracias a estas opciones modernas innovadoras, es posible minimizar significativamente las movimientos, el estruendo y la esfuerzo sobre los soportes, prolongando la duración de componentes costosos.

    Igualmente importante es el función que tienen los equipos de calibración en la asistencia al cliente. El soporte experto y el mantenimiento constante utilizando estos aparatos permiten ofrecer asistencias de excelente calidad, aumentando la agrado de los compradores.

    Para los titulares de emprendimientos, la financiamiento en estaciones de equilibrado y sensores puede ser clave para aumentar la efectividad y rendimiento de sus equipos. Esto es particularmente importante para los dueños de negocios que gestionan medianas y medianas negocios, donde cada punto cuenta.

    Asimismo, los dispositivos de calibración tienen una gran uso en el sector de la protección y el control de estándar. Habilitan detectar probables errores, evitando mantenimientos caras y daños a los equipos. También, los datos recopilados de estos dispositivos pueden utilizarse para optimizar procedimientos y mejorar la exposición en motores de consulta.

    Las zonas de utilización de los dispositivos de ajuste abarcan numerosas áreas, desde la elaboración de vehículos de dos ruedas hasta el seguimiento del medio ambiente. No importa si se refiere de enormes fabricaciones industriales o modestos establecimientos caseros, los dispositivos de balanceo son necesarios para promover un funcionamiento óptimo y sin riesgo de interrupciones.

  • Donaldcum

    Balanceo dinamico
    Equipos de equilibrado: clave para el funcionamiento estable y eficiente de las equipos.

    En el entorno de la tecnología contemporánea, donde la eficiencia y la seguridad del equipo son de gran trascendencia, los aparatos de calibración juegan un función vital. Estos dispositivos adaptados están creados para equilibrar y asegurar elementos giratorias, ya sea en herramientas de fábrica, vehículos de transporte o incluso en electrodomésticos caseros.

    Para los especialistas en soporte de equipos y los ingenieros, trabajar con sistemas de equilibrado es importante para garantizar el rendimiento estable y fiable de cualquier dispositivo giratorio. Gracias a estas soluciones modernas sofisticadas, es posible reducir sustancialmente las vibraciones, el ruido y la presión sobre los sujeciones, extendiendo la vida útil de elementos caros.

    Asimismo significativo es el rol que cumplen los sistemas de balanceo en la asistencia al cliente. El apoyo especializado y el reparación permanente empleando estos aparatos facilitan brindar prestaciones de gran calidad, elevando la agrado de los compradores.

    Para los dueños de emprendimientos, la inversión en equipos de balanceo y medidores puede ser clave para aumentar la efectividad y eficiencia de sus dispositivos. Esto es particularmente relevante para los inversores que manejan pequeñas y medianas empresas, donde cada punto es relevante.

    Por otro lado, los dispositivos de equilibrado tienen una extensa implementación en el sector de la seguridad y el control de nivel. Facilitan localizar probables problemas, previniendo mantenimientos elevadas y averías a los aparatos. Incluso, los resultados generados de estos sistemas pueden usarse para mejorar procedimientos y incrementar la reconocimiento en motores de investigación.

    Las campos de utilización de los aparatos de calibración cubren variadas ramas, desde la producción de vehículos de dos ruedas hasta el monitoreo de la naturaleza. No afecta si se considera de importantes manufacturas manufactureras o limitados locales domésticos, los aparatos de balanceo son necesarios para proteger un funcionamiento efectivo y sin interrupciones.

  • RonaldDeese

    ¡Vendemos máquinas para balanceo!
    Producimos nosotros mismos, construyendo en tres países a la vez: España, Argentina y Portugal.
    ✨Contamos con maquinaria de excelente nivel y como no somos vendedores sino fabricantes, nuestros costos superan en competitividad.
    Hacemos entregas internacionales en cualquier lugar del planeta, lea la descripción de nuestros equipos de equilibrio en nuestra página oficial.
    El equipo de equilibrio es portátil, de bajo peso, lo que le permite ajustar cualquier elemento giratorio en todas las circunstancias.

  • VictorCag

    El dispositivo para equilibrio Balanset 1A constituye el logro de mucha labor constante y esfuerzo.
    Siendo productores de esta tecnología avanzada, tenemos el honor de cada aparato que se envía de nuestras plantas industriales.
    No es solamente un artículo, sino una solución que hemos perfeccionado para solucionar desafíos importantes relacionados con vibraciones en maquinaria rotativa.

    Sabemos lo frustrante que puede ser enfrentar paradas inesperadas o costosas reparaciones.
    Por ello diseñamos Balanset 1A pensando en las necesidades reales de nuestros clientes. ❤️

    Distribuimos Balanset-1A desde las oficinas centrales en nuestras sedes en Argentina , España y Portugal , ofreciendo envíos veloces y seguros a destinos internacionales sin excepción.
    Los agentes regionales están siempre disponibles para brindar soporte técnico personalizado y asesoramiento en su idioma.
    ¡No somos solo una empresa, sino un grupo humano que está aquí para apoyarte!

  • RonaldDeese

    Ofrecemos dispositivos de equilibrado!
    Somos fabricantes, produciendo en tres naciones simultáneamente: Argentina, España y Portugal.
    ✨Ofrecemos equipos altamente calificados y debido a que somos productores directos, nuestro precio es inferior al de nuestros competidores.
    Hacemos entregas internacionales en cualquier lugar del planeta, lea la descripción de nuestros equipos de equilibrio en nuestra plataforma digital.
    El equipo de equilibrio es portátil, ligero, lo que le permite balancear cualquier eje rotativo en cualquier condición.

  • CharlesMuh

    Balanset-1A: Cutting-edge Compact Balancer & Vibration Analyzer
    Industrial-grade Dynamic Balancing Solution
    Balanset-1A constitutes an revolutionary solution for dynamic balancing of rotors in their own bearings, manufactured by Estonian company Vibromera OU. The device delivers professional equipment balancing at €1,751, which is substantially less expensive than traditional vibration analyzers while maintaining superior measurement accuracy. The system permits on-site balancing directly at the equipment’s operational location without requiring removal, which is critically important for reducing production downtime.
    About the Manufacturer
    Vibromera OU is an Estonian company focusing in the creation and manufacturing of instruments for technical diagnostics of industrial equipment. The company is registered in Estonia (registration number 14317077) and has branches in Portugal.
    Contact Information:

    Official website: https://vibromera.eu/shop/2/

    Technical Specifications
    Measurement Parameters
    Balanset-1A ensures high-precision measurements using a twin-channel vibration analysis system. The device measures RMS vibration velocity in the range of 0-80 mm/s with an accuracy of ±(0.1 + 0.1?Vi) mm/s. The operating frequency range is 5-550 Hz with possible extension to 1000 Hz. The system supports rotation frequency measurement from 250 to 90,000 RPM with phase angle determination accuracy of ±1 degree.
    Working Principle
    The device uses phase-sensitive vibration measurement technology with MEMS accelerometers ADXL335 and laser tachometry. Two single-axis accelerometers measure mechanical vibrations proportional to acceleration, while a laser tachometer generates impulse signals for computing rotational speed and phase angle. Digital signal processing includes FFT analysis for frequency analysis and proprietary algorithms for automatic calculation of correction masses.
    Full Kit Contents
    The standard Balanset-1A delivery includes:

    Measurement unit with USB interface – central module with embedded preamplifiers, integrators, and ADC
    2 vibration sensors (accelerometers) with 4m cables (optionally 10m)
    Optical sensor (laser tachometer) with 50-500mm measuring distance
    Magnetic stand for sensor mounting
    Electronic scales for exact measurement of corrective masses
    Software for Windows 7-11 (32/64-bit)
    Plastic transport case
    Complete set of cables and documentation

    Operating Capabilities
    Vibrometer Mode
    Balanset-1A functions as a full-featured vibration analyzer with abilities for measuring overall vibration level, FFT spectrum analysis up to 1000 Hz, determining amplitude and phase of the fundamental frequency (1x), and continuous data recording. The system offers display of time signals and spectral analysis for equipment condition diagnostics.
    Balancing Mode
    The device supports single-plane (static) and two-plane (dynamic) balancing with automatic calculation of correction masses and their installation angles. The unique influence coefficient saving function enables substantial acceleration of repeat balancing of identical equipment. A specialized grinding wheel balancing mode uses the three-correction-weight method.
    Software
    The user-friendly program interface offers step-by-step guidance through the balancing process, making the device available to personnel without special training. Key functions include:

    Automatic tolerance calculation per ISO 1940
    Polar diagrams for imbalance visualization
    Result archiving with report generation capability
    Metric and imperial system support
    Multilingual interface (English, German, French, Polish, Russian)

    Application Areas and Equipment Types
    Industrial Equipment
    Balanset-1A is effectively used for balancing fans (centrifugal, axial), pumps (hydraulic, centrifugal), turbines (steam, gas), centrifuges, compressors, and electric motors. In production facilities, the device is used for balancing grinding wheels, machine spindles, and drive shafts.
    Agricultural Machinery
    The device represents exceptional value for agriculture, where uninterrupted operation during season is essential. Balanset-1A is employed for balancing combine threshing drums, shredders, mulchers, mowers, and augers. The ability to balance on-site without equipment disassembly permits eliminating costly downtime during critical harvest periods.
    Specialized Equipment
    The device is successfully used for balancing crushers of various types, turbochargers, drone propellers, and other high-speed equipment. The speed frequency range from 250 to 90,000 RPM covers essentially all types of industrial equipment.
    Superiority Over Alternatives
    Economic Effectiveness
    At a price of €1,751, Balanset-1A offers the functionality of devices costing €10,000-25,000. The investment pays for itself after preventing just 2-3 bearing failures. Savings on outsourced balancing specialist services totals thousands of euros annually.
    Ease of Use
    Unlike sophisticated vibration analyzers requiring months of training, mastering Balanset-1A takes 3-4 hours. The step-by-step guide in the software permits professional balancing by personnel without special vibration diagnostics training.
    Mobility and Autonomy
    The complete kit weighs only 4 kg, with power supplied through the laptop’s USB port. This enables balancing in outdoor conditions, at isolated sites, and in difficult-access locations without external power supply.
    Versatile Application
    One device is suitable for balancing the widest spectrum of equipment – from small electric motors to large industrial fans and turbines. Support for one and dual-plane balancing covers all common tasks.
    Real Application Results
    Drone Propeller Balancing
    A user achieved vibration reduction from 0.74 mm/s to 0.014 mm/s – a 50-fold improvement. This demonstrates the exceptional accuracy of the device even on small rotors.
    Shopping Center Ventilation Systems
    Engineers effectively balanced radial fans, achieving lower energy consumption, abolished excessive noise, and prolonged equipment lifespan. Energy savings offset the device cost within several months.
    Agricultural Equipment
    Farmers note that Balanset-1A has become an indispensable tool preventing costly breakdowns during peak season. Lower vibration of threshing drums led to lower fuel consumption and bearing wear.
    Investment and Delivery Terms
    Current Prices

    Complete Balanset-1A Kit: €1,751
    OEM Kit (without case, stand, and scales): €1,561
    Special Offer: €50 discount for newsletter subscribers
    Wholesale Discounts: up to 15% for orders of 4+ units

    Ordering Options

    Official Website: vibromera.eu (recommended)
    eBay: verified sellers with 100% rating
    Industrial Distributors: through B2B channels

    Payment and Shipping Terms

    Payment Methods: PayPal, credit cards, bank transfer
    Shipping: 10-20 business days by international mail
    Shipping Cost: from $10 (economy) to $95 (express)
    Warranty: manufacturer’s warranty
    Technical Support: included in price

    Conclusion
    Balanset-1A represents an optimal solution for organizations seeking to establish an successful equipment balancing system without substantial capital expenditure. The device opens up access to professional balancing, allowing small enterprises and service centers to provide services at the level of large industrial companies.
    The combination of affordable price, ease of use, and professional functionality makes Balanset-1A an vital tool for modern technical maintenance. Investment in this device is an investment in equipment dependability, reduced operating costs, and enhanced competitiveness of your enterprise.

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