El ‘location’ en la era Instagram: cómo crear marca y vender en redes sociales
Paseo de Gracia, check. Serrano, check. Larios, check. El sector de la moda tiene interiorizado ya desde hace décadas que el location, location, location es la regla número uno del retail. Pero, ¿y en las redes sociales? ¿Cómo se capta tráfico en la Red? ¿Cómo se destaca en el canal con más competencia?
¡Apúntate ahora al nuevo Zoom In: social commerce!
Para resolver a estas preguntas, Talent Lab by Modaes.es lanza un nuevo programa intensivo de formación en el que se explicará cómo convertir las redes en un motor para aumentar las ventas.
El programa, que tendrá lugar el 20 de febrero en Barcelona, está dirigido a profesionales con responsabilidad en departamentos de márketing, comunicación e ecommerce, empresarios y emprendedores con vocación de ponerse al día y profesionales y directivos de empresas proveedores del sector de la moda.
El temario se estructurará en tres sesiones de la mano de tres profesionales con un profundo conocimiento del sector y del canal. Sergio Odriozola, experto en ecommerce, analizará el papel de las redes sociales y cómo gestionarlas para transformarlas en un importante canal de ventas.
Sergio Odriozola, Boris Mercier y Esmeralda Martín impartirán el programa de formación
El ejecutivo ha desarrollado toda su trayectoria en el ámbito del producto y el ecommerce. Antes de trabajar como consultor para Bain&Co, Odriozola fue director de compras de Stradivarius, vicepresidente de producto y merchandising de zLabels, la filial de marcas propias de Zalando, y responsable de la dirección de mujer en Mango.
Por su parte, Boris Mercier, experto en márketing, explicará cómo exprimir Facebook e Instagram para convertirlas en un canal de distribución. Mercier cuenta con una gran experiencia trabajando con marcas, celebridades e influencers en la creación de estrategias de contenidos, tanto dentro como fuera del sector de la moda. Además, el ejecutivo lideró durante más de nueve años el departamento de márketing online de Desigual.
Por su parte, Esmeralda Martín, cofundadora de Muroexe, explicará cómo la compañía, fundada en 2013, logró convertirse en una de las start ups de mayor crecimiento del sector en España y abrirse paso en el sector del calzado a través de una estrategia de márketing en redes sociales.
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