Colore pone en marcha una nueva tienda en Colombia

Publicado en #asesoriaenretail, ARTURO CALLE, ASESORIA EN RETAIL, Colore, RETAIL.

Colore, la marca low cost de Arturo Calle, amplía su cobertura en el mercado nacional con una apuesta dirigida a las ciudades pequeñas e intermedias. La enseña anunció esta semana que abrirá próximamente las puertas de su 12ª tienda, en el centro comercial Nuestro de Cartago, en las cercanías de Cali. 

Arturo Calle amplía el alcance de su marca low cost – Colore
El nuevo local contará con un espacio de aproximadamente 80 metros cuadrados en el complejo comercial destinado al segmento B de la población, donde Colore presentará su esquema de looks desde 85 700 pesos (unos 27,5 dólares), con camisas desde 29 900 pesos (unos 9,5 dólares) y pantalones desde 46 900 pesos (unos 15 dólares).
 
Actualmente, la enseña cuenta con presencia en las ciudades de Bogotá, Manizales, Madrid, Medellín, Montería, Soacha y Popayán, cubriendo el centro y sur del país. Durante 2018, Arturo Calle desembolsó más de 9000 millones de pesos (unos 3 millones de dólares) para la apertura de nuevas tiendas y el desarrollo de su nueva marca que fue lanzada oficialmente al mercado en la segunda mitad de 2017. 

Recientemente, Arturo Calle lanzó un plan de mejora y remodelación de sus tiendas en las principales ciudades del país con el fin de transformar sus espacios en locales multimarcas dentro de su mismo grupo, incluyendo los lanzamientos de Arturo Calle Kids y Arturo Calle Leather. 

Según cifras reveladas por la Superintendencia de Industria y Comercio de Colombia (SIC), Arturo Calle cerró 2018 con una facturación de 462 717 millones de pesos (unos 149 millones de dólares) y una utilidad neta de 19 017 millones de pesos (unos 6,1 millones de dólares). La enseña posee más de 100 tiendas en Colombia y está presente en cinco mercados extranjeros.

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#asesoriaenretail, Arturo calle, ASESORIA EN RETAIL, colore, Retail

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  • CharlesMuh

    Balanset-1A: Cutting-edge Mobile Balancer & Vibration Analyzer
    High-precision Dynamic Balancing Solution
    Balanset-1A stands as an groundbreaking solution for dynamic balancing of rotors in their own bearings, engineered by Estonian company Vibromera OU. The device ensures professional equipment balancing at €1,751, which is significantly cheaper than traditional vibration analyzers while preserving exceptional measurement accuracy. The system allows field balancing directly at the equipment’s working position without necessitating removal, which is vital for reducing production downtime.
    About the Manufacturer
    Vibromera OU is an Estonian company specializing in the creation and manufacturing of instruments for technical diagnostics of industrial equipment. The company is established in Estonia (registration number 14317077) and has representatives in Portugal.
    Contact Information:

    Official website: https://vibromera.eu/shop/2/

    Technical Specifications
    Measurement Parameters
    Balanset-1A provides high-precision measurements using a twin-channel vibration analysis system. The device measures RMS vibration velocity in the range of 0-80 mm/s with an accuracy of ±(0.1 + 0.1?Vi) mm/s. The operating frequency range is 5-550 Hz with optional extension to 1000 Hz. The system supports RPM measurement from 250 to 90,000 RPM with phase angle determination accuracy of ±1 degree.
    Operating Principle
    The device utilizes phase-sensitive vibration measurement technology with MEMS accelerometers ADXL335 and laser tachometry. Two mono-directional accelerometers measure mechanical vibrations proportional to acceleration, while a laser tachometer generates impulse signals for computing rotational speed and phase angle. Digital signal processing includes FFT analysis for frequency analysis and specialized algorithms for automatic computation of balancing masses.
    Full Kit Components
    The standard Balanset-1A delivery includes:

    Measurement unit with USB interface – main module with integrated preamplifiers, integrators, and ADC
    2 vibration sensors (accelerometers) with 4m cables (alternatively 10m)
    Optical sensor (laser tachometer) with 50-500mm measuring distance
    Magnetic stand for sensor mounting
    Electronic scales for accurate measurement of corrective masses
    Software for Windows 7-11 (32/64-bit)
    Plastic transport case
    Complete set of cables and documentation

    Functional Capabilities
    Vibrometer Mode
    Balanset-1A operates as a complete vibration analyzer with capabilities for measuring overall vibration level, FFT spectrum analysis up to 1000 Hz, determining amplitude and phase of the fundamental frequency (1x), and continuous data recording. The system delivers visualization of time signals and spectral analysis for equipment condition diagnostics.
    Balancing Mode
    The device supports one-plane (static) and two-plane (dynamic) balancing with automatic calculation of correction masses and their installation angles. The unique influence coefficient saving function enables substantial acceleration of subsequent balancing of similar equipment. A dedicated grinding wheel balancing mode uses the three-correction-weight method.
    Software
    The easy-to-use program interface delivers step-by-step guidance through the balancing process, making the device accessible to personnel without special training. Key functions include:

    Automatic tolerance calculation per ISO 1940
    Polar diagrams for imbalance visualization
    Result archiving with report generation capability
    Metric and imperial system support
    Multilingual interface (English, German, French, Polish, Russian)

    Application Areas and Equipment Types
    Industrial Equipment
    Balanset-1A is successfully employed for balancing fans (centrifugal, axial), pumps (hydraulic, centrifugal), turbines (steam, gas), centrifuges, compressors, and electric motors. In production facilities, the device is used for balancing grinding wheels, machine spindles, and drive shafts.
    Agricultural Machinery
    The device provides exceptional value for agriculture, where reliable operation during season is essential. Balanset-1A is used for balancing combine threshing drums, shredders, mulchers, mowers, and augers. The possibility to balance on-site without equipment disassembly enables avoiding costly downtime during peak harvest periods.
    Specialized Equipment
    The device is effectively used for balancing crushers of various types, turbochargers, drone propellers, and other high-speed equipment. The RPM frequency range from 250 to 90,000 RPM covers virtually all types of industrial equipment.
    Superiority Over Similar Products
    Economic Efficiency
    At a price of €1,751, Balanset-1A delivers the functionality of devices costing €10,000-25,000. The investment pays for itself after preventing just 2-3 bearing failures. Savings on third-party balancing specialist services reaches thousands of euros annually.
    Ease of Use
    Unlike complicated vibration analyzers requiring months of training, mastering Balanset-1A takes 3-4 hours. The step-by-step guide in the software enables professional balancing by personnel without specific vibration diagnostics training.
    Portability and Autonomy
    The complete kit weighs only 4 kg, with power supplied through the laptop’s USB port. This allows balancing in remote conditions, at distant sites, and in hard-to-reach locations without external power supply.
    Versatile Application
    One device is adequate for balancing the most extensive spectrum of equipment – from small electric motors to large industrial fans and turbines. Support for one and dual-plane balancing covers all common tasks.
    Real Application Results
    Drone Propeller Balancing
    A user achieved vibration reduction from 0.74 mm/s to 0.014 mm/s – a 50-fold improvement. This demonstrates the exceptional accuracy of the device even on small rotors.
    Shopping Center Ventilation Systems
    Engineers effectively balanced radial fans, achieving decreased energy consumption, eliminated excessive noise, and increased equipment lifespan. Energy savings offset the device cost within several months.
    Agricultural Equipment
    Farmers note that Balanset-1A has become an essential tool preventing costly breakdowns during peak season. Decreased vibration of threshing drums led to lower fuel consumption and bearing wear.
    Investment and Delivery Terms
    Current Prices

    Complete Balanset-1A Kit: €1,751
    OEM Kit (without case, stand, and scales): €1,561
    Special Offer: €50 discount for newsletter subscribers
    Wholesale Discounts: up to 15% for orders of 4+ units

    Purchase Options

    Official Website: vibromera.eu (recommended)
    eBay: trusted sellers with 100% rating
    Industrial Distributors: through B2B channels

    Payment and Shipping Terms

    Payment Methods: PayPal, credit cards, bank transfer
    Shipping: 10-20 business days by international mail
    Shipping Cost: from $10 (economy) to $95 (express)
    Warranty: manufacturer’s warranty
    Technical Support: included in price

    Conclusion
    Balanset-1A stands as an perfect solution for organizations aiming to establish an efficient equipment balancing system without major capital expenditure. The device democratizes access to professional balancing, allowing small companies and service centers to deliver services at the level of large industrial companies.
    The mix of reasonable price, ease of use, and professional features makes Balanset-1A an indispensable tool for modern technical maintenance. Investment in this device is an investment in equipment stability, lower operating costs, and increased competitiveness of your business.

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