Kim Hellström (H&M): “Es muy caro ser menos contaminante, pero la alternativa es quedarnos sin clientes”
Ni plantar árboles, ni consumir menos. Reducir el impacto medioambiental de la moda pasa, según Kim Hellström, por tener una visión holística de la cadena de valor y reducir las emisiones en su conjunto, no sólo compensarlas. El ejecutivo se incorporó a H&M en 2008 y desde 2018 lidera el área de clima y agua del departamento de sostenibilidad del grupo. ¿Su meta? Que el gigante sueco sea climate positive en 2040. De regreso a Estocolmo tras participar en la Cumbre del Clima en Madrid, Hellström habla de qué está haciendo el grupo para alcanzar ese objetivo y de por qué Greta Thunberg contribuye más al cambio que los gobiernos.
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