Frieslist, la nueva estrategia de McDonald’s y Spotify

Publicado en Comunicación.

Una alianza entre McDonald’s Spotify dio como resultado Frieslist. Así, la cadena de restaurantes usará los tradicionales individuales como punto de interacción entre la marca y los consumidores de comida y música. 

La iniciativa, creada en conjunto con las agencias Leo Burnett Colombia y DPZ&T Brasil, se centra en expandir la experiencia de los clientes que frecuentan los restaurantes en Latinoamérica.

Publicidad

FriesList

Las personas deben jugar con el tamaño de sus papas para ponerlas sobre el individual y que encajen en el código impreso. Luego, deberán abrir Spotify y hacer clic en la cámara de la aplicación para escanear la imagen formada. Al sincronizar el código con la aplicación, este los llevará a un perfil en Spotify creado especialmente para la acción, llamado FriesList.

A partir de ese momento la idea es que los clientes de la marca  disfruten la comida escuchando las diversas canciones en playlists temáticas como: Las que me encantan, Para robármelas todas, Las más chill, entre otras.

Creativos

“El mantel de cada bandeja de McDonald’s siempre ha tenido un papel importante para nosotros y nuestros clientes –- informamos, educamos, comunicamos imnformación relevante–, pero el comportamiento de nuestros clientes en nuestros restaurantes cambió. Hoy, ellos utilizan el celular para trabajar o entretenerse en ese momento. Con esta acción, vamos a ampliar la conversación con el consumidor y dejar que su experiencia en McDonald’s sea más divertida”, explica Santiago Blanco, chief marketing y digital officer de Arcos Dorados.

Por su parte, Pablo Acosta, director creativo de Leo Burnett Colombia, dice que además de probar la calidad y la variedad en el menú, la idea es que los consumidores se diviertan por medio de acciones innovadoras o interactuando entre ellos. “Queremos crear experiencias individuales y colectivas en los restaurantes McDonald’s”, agrega.

“Un pedazo de papel que transforma el tiempo para comer en una comida divertida. ¿Cómo convertir millones de hojas de papel en un medio capaz de generar entretenimiento en tiempo real? ¿Qué tal integrar Spotify para impulsar una instore experiencia en un simple pedazo de papel? “, concluye Rafael Urenha, chief creative officer de DPZ&T.

La agencia DPZ&T, Leo Burnett Colombia y la productora Lucha Libre firman la curaduría de las listas.

También le puede interesar: BrandZ 2019: las marcas más valiosas del mundo

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  • Donaldcum

    equilibrado de turbinas
    Aparatos de balanceo: clave para el desempeno fluido y efectivo de las maquinarias.

    En el mundo de la tecnologia actual, donde la rendimiento y la fiabilidad del aparato son de maxima trascendencia, los dispositivos de calibracion cumplen un papel crucial. Estos aparatos adaptados estan desarrollados para ajustar y regular elementos moviles, ya sea en maquinaria productiva, medios de transporte de traslado o incluso en electrodomesticos hogarenos.

    Para los expertos en mantenimiento de aparatos y los ingenieros, manejar con equipos de equilibrado es esencial para proteger el desempeno estable y confiable de cualquier mecanismo dinamico. Gracias a estas alternativas avanzadas modernas, es posible reducir significativamente las sacudidas, el sonido y la carga sobre los rodamientos, extendiendo la longevidad de partes costosos.

    Igualmente relevante es el funcion que tienen los equipos de equilibrado en la atencion al cliente. El apoyo especializado y el soporte permanente usando estos aparatos posibilitan brindar prestaciones de alta nivel, aumentando la bienestar de los usuarios.

    Para los propietarios de empresas, la contribucion en estaciones de calibracion y dispositivos puede ser fundamental para mejorar la rendimiento y eficiencia de sus equipos. Esto es sobre todo importante para los duenos de negocios que administran pequenas y intermedias empresas, donde cada punto vale.

    Tambien, los aparatos de calibracion tienen una gran utilizacion en el area de la proteccion y el gestion de calidad. Permiten detectar eventuales problemas, previniendo intervenciones onerosas y danos a los equipos. Tambien, los resultados recopilados de estos aparatos pueden usarse para optimizar metodos y potenciar la presencia en motores de investigacion.

    Las areas de uso de los aparatos de equilibrado cubren variadas areas, desde la fabricacion de vehiculos de dos ruedas hasta el seguimiento de la naturaleza. No interesa si se trata de enormes fabricaciones de fabrica o limitados establecimientos hogarenos, los dispositivos de ajuste son esenciales para asegurar un operacion eficiente y sin fallos.

  • RonaldDeese

    Comercializamos máquinas para balanceo!
    Fabricamos directamente, elaborando en tres ubicaciones al mismo tiempo: Argentina, España y Portugal.
    ✨Ofrecemos equipos altamente calificados y al ser fabricantes y no intermediarios, nuestro precio es inferior al de nuestros competidores.
    Disponemos de distribución global en cualquier lugar del planeta, lea la descripción de nuestros equipos de equilibrio en nuestro sitio web.
    El equipo de equilibrio es transportable, ligero, lo que le permite balancear cualquier eje rotativo en todas las circunstancias.

  • VictorCag

    La máquina de equilibrado Balanset-1A constituye el logro de mucha labor constante y esfuerzo.
    Como desarrolladores de este sistema innovador, estamos orgullosos de cada unidad que sale de nuestras fábricas.
    No es solamente un artículo, sino además una herramienta que hemos perfeccionado para abordar inconvenientes complejos relacionados con oscilaciones en equipos giratorios.

    Sabemos lo frustrante que puede ser enfrentar averías imprevistas y gastos elevados.
    Por este motivo desarrollamos Balanset 1A enfocándonos en las demandas específicas de nuestros clientes. ❤️

    Distribuimos Balanset 1A desde las oficinas centrales en nuestras sedes en España , Argentina y Portugal , asegurando entregas rápidas y eficientes a cualquier parte del mundo.
    Nuestros representantes locales están siempre disponibles para ofrecer asistencia técnica individualizada y consultoría en el idioma local.
    ¡No somos solo una empresa, sino un equipo que está aquí para ayudarte!

  • RonaldDeese

    Comercializamos equipos de equilibrio!
    Fabricamos directamente, elaborando en tres naciones simultáneamente: Portugal, Argentina y España.
    ✨Ofrecemos equipos altamente calificados y debido a que somos productores directos, nuestro precio es inferior al de nuestros competidores.
    Realizamos envíos a todo el mundo a cualquier país, revise la información completa en nuestra plataforma digital.
    El equipo de equilibrio es móvil, liviano, lo que le permite balancear cualquier eje rotativo en diversos entornos laborales.

  • CharlesMuh

    Balanset-1A: Advanced Compact Balancer & Vibration Analyzer
    Professional Dynamic Balancing Solution
    Balanset-1A stands as an innovative solution for vibration correction of rotors in their own bearings, created by Estonian company Vibromera OU. The device provides professional equipment balancing at €1,751, which is significantly cheaper than traditional vibration analyzers while maintaining high measurement accuracy. The system enables in-place balancing directly at the equipment’s operational location without requiring removal, which is essential for preventing production downtime.
    About the Manufacturer
    Vibromera OU is an Estonian company focusing in the creation and manufacturing of equipment for technical diagnostics of industrial equipment. The company is established in Estonia (registration number 14317077) and has branches in Portugal.
    Contact Information:

    Official website: https://vibromera.eu/shop/2/

    Technical Specifications
    Measuring Parameters
    Balanset-1A delivers high-precision measurements using a twin-channel vibration analysis system. The device measures RMS vibration velocity in the range of 0-80 mm/s with an accuracy of ±(0.1 + 0.1?Vi) mm/s. The operating frequency range is 5-550 Hz with potential extension to 1000 Hz. The system supports rotational speed measurement from 250 to 90,000 RPM with phase angle determination accuracy of ±1 degree.
    Working Principle
    The device utilizes phase-sensitive vibration measurement technology with MEMS accelerometers ADXL335 and laser tachometry. Two mono-directional accelerometers measure mechanical oscillations proportional to acceleration, while a laser tachometer generates impulse signals for calculating RPM and phase angle. Digital signal processing includes FFT analysis for frequency analysis and custom algorithms for automatic calculation of balancing masses.
    Full Kit Contents
    The standard Balanset-1A delivery includes:

    Measurement unit with USB interface – main module with embedded preamplifiers, integrators, and ADC
    2 vibration sensors (accelerometers) with 4m cables (optionally 10m)
    Optical sensor (laser tachometer) with 50-500mm measuring distance
    Magnetic stand for sensor mounting
    Electronic scales for accurate measurement of corrective masses
    Software for Windows 7-11 (32/64-bit)
    Plastic transport case
    Complete set of cables and documentation

    Operating Capabilities
    Vibrometer Mode
    Balanset-1A works as a comprehensive vibration analyzer with capabilities for measuring overall vibration level, FFT spectrum analysis up to 1000 Hz, measuring amplitude and phase of the fundamental frequency (1x), and continuous data recording. The system provides visualization of time signals and spectral analysis for equipment condition diagnostics.
    Balancing Mode
    The device supports single-plane (static) and two-plane (dynamic) balancing with automatic calculation of corrective masses and their installation angles. The unique influence coefficient saving function allows significant acceleration of follow-up balancing of similar equipment. A specialized grinding wheel balancing mode uses the three-correction-weight method.
    Software
    The user-friendly program interface offers step-by-step guidance through the balancing process, making the device usable to personnel without specialized training. Key functions include:

    Automatic tolerance calculation per ISO 1940
    Polar diagrams for imbalance visualization
    Result archiving with report generation capability
    Metric and imperial system support
    Multilingual interface (English, German, French, Polish, Russian)

    Usage Domains and Equipment Types
    Industrial Equipment
    Balanset-1A is successfully employed for balancing fans (centrifugal, axial), pumps (hydraulic, centrifugal), turbines (steam, gas), centrifuges, compressors, and electric motors. In production facilities, the device is used for balancing grinding wheels, machine spindles, and drive shafts.
    Agricultural Machinery
    The device represents special value for agriculture, where continuous operation during season is critically important. Balanset-1A is employed for balancing combine threshing drums, shredders, mulchers, mowers, and augers. The possibility to balance on-site without equipment disassembly permits eliminating costly downtime during peak harvest periods.
    Specialized Equipment
    The device is effectively used for balancing crushers of various types, turbochargers, drone propellers, and other high-speed equipment. The speed frequency range from 250 to 90,000 RPM covers practically all types of industrial equipment.
    Superiority Over Alternatives
    Economic Value
    At a price of €1,751, Balanset-1A offers the functionality of devices costing €10,000-25,000. The investment pays for itself after preventing just 2-3 bearing failures. Cost reduction on outsourced balancing specialist services reaches thousands of euros annually.
    Ease of Use
    Unlike complex vibration analyzers requiring months of training, mastering Balanset-1A takes 3-4 hours. The step-by-step guide in the software allows professional balancing by personnel without specialized vibration diagnostics training.
    Mobility and Autonomy
    The complete kit weighs only 4 kg, with power supplied through the laptop’s USB port. This permits balancing in outdoor conditions, at distant sites, and in inaccessible locations without additional power supply.
    Universal Application
    One device is suitable for balancing the broadest spectrum of equipment – from small electric motors to large industrial fans and turbines. Support for one and dual-plane balancing covers all common tasks.
    Real Application Results
    Drone Propeller Balancing
    A user achieved vibration reduction from 0.74 mm/s to 0.014 mm/s – a 50-fold improvement. This demonstrates the outstanding accuracy of the device even on small rotors.
    Shopping Center Ventilation Systems
    Engineers effectively balanced radial fans, achieving reduced energy consumption, removed excessive noise, and increased equipment lifespan. Energy savings offset the device cost within several months.
    Agricultural Equipment
    Farmers note that Balanset-1A has become an indispensable tool preventing costly breakdowns during peak season. Decreased vibration of threshing drums led to lower fuel consumption and bearing wear.
    Pricing and Delivery Terms
    Current Prices

    Complete Balanset-1A Kit: €1,751
    OEM Kit (without case, stand, and scales): €1,561
    Special Offer: €50 discount for newsletter subscribers
    Volume Discounts: up to 15% for orders of 4+ units

    Ordering Options

    Official Website: vibromera.eu (recommended)
    eBay: certified sellers with 100% rating
    Industrial Distributors: through B2B channels

    Payment and Shipping Terms

    Payment Methods: PayPal, credit cards, bank transfer
    Shipping: 10-20 business days by international mail
    Shipping Cost: from $10 (economy) to $95 (express)
    Warranty: manufacturer’s warranty
    Technical Support: included in price

    Final Assessment
    Balanset-1A constitutes an optimal solution for organizations aiming to implement an efficient equipment balancing system without significant capital expenditure. The device opens up access to professional balancing, allowing small companies and service centers to deliver services at the level of large industrial companies.
    The mix of affordable price, ease of use, and professional functionality makes Balanset-1A an vital tool for modern technical maintenance. Investment in this device is an investment in equipment dependability, decreased operating costs, and increased competitiveness of your enterprise.

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