Amazon introduce en Europa su nueva marca de cosmética
Amazon da un paso más en Europa. El gigante estadounidense del ecommerce ha introducido en el mercado europeo su nueva marca de cosmética, Belei, lanzada el pasado marzo, y especializada en el cuidado de la piel. La enseña ha desembarcado en los mercados de Italia, España, Francia, Alemania y Reino Unido.
“Nuestro objetivo es ayudar a los clientes a dedicar menos tiempo y dinero a la búsqueda de soluciones adecuadas para el cuidado de la piel”, ha explicado Alessandro Mestri, responsable de la división de belleza del grupo en Italia.
La línea incluye toallitas de limpieza facial, sueros y varios tipos de cremas hidratantes. No es la primera vez que Amazon ofrece cosmética. Hace unos meses lanzó Solimo, una línea de productos para el cuidado personal y para el hogar.
En Europa, Amazon cuenta con una división de moda, desde la que ha lanzado en los últimos años marcas como Find, Iris&Lilly, especializada en lencería y ropa de baño, Truth&Fable, de moda de fiesta y Meraki, de básicos.
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