Catman: pulling power
New Nielsen figures for the category’s performance in the 12 months to 4 August 2018 show the levy has not stalled the progress of many of the big brands – despite the fears of retailers who were concerned the legislation would hit their business by pushing up retail prices.
It is the first set of annual sales statistics since the levy was introduced in April and suggests the category has proved resilient in the face of legislative change. It shows soft drinks sales across all retail sectors were up 4.9% in the period, but there are two important factors – the recent heatwave and the FIFA World Cup – that may also have been factors in the buoyant performance. Both provided a welcome boost for sales and may have helped counteract any downturn resulting from the levy.
Healthier alternatives
Soft drinks is a major contributor to the business of convenience outlets, which is why so many retailers were concerned about the impact of the government’s new tax. Many companies changed the formulation of their brands to lower the sugar content and ensure products were not subject to the new charge, so prices remained the same.
Suppliers have been aware for some time that consumer attitudes are changing and they are becoming more aware of the sugar content of products and shifting to healthier alternatives in some cases. This has come about amid growing concerns about obesity levels, which have prompted the government to consider new ways of clamping down on sugar intake. Growing dietary awareness and health concerns sparked an influx of low- and no-sugar brands in recent years. The arrival of the sugar tax merely speeded up the process, because it provided a financial incentive for suppliers to adjust the formulation of their brands.
Leading contenders
There were many strong performances among the leading contenders in the top 25 table. Coca-Cola retained its long-established category leadership with a 7.6% value increase and sales across all retail sectors of more than £1.2bn.
Coca-Cola European Partners (CCEP) unveiled an advertising campaign for its Diet Coke brand, including a new design, flavours and a TV ad in February 2018. The company updated the packaging with a design featuring a larger logo while two flavours – Exotic Mango and Feisty Cherry – were also added following consumer testing that saw 30 styles sampled by more than 10,000 people. A TV commercial entitled “Because I Can” was aired at the same time, supported by poster and digital advertising.
Brand research
A few months later, CCEP launched an on-pack promotion ahead of the 2018 FIFA World Cup, following brand research that found “more than half” of the population were planning to watch the games. The promotion offered consumers the chance to access in-game content within the FIFA 18 game for Xbox One and PlayStation 4 consoles and was supported by a £2.5m marketing campaign.
Second-ranked Pepsi also had a good year, with sales up 10.5%, giving it retail revenue of more than £500m during the 12-month period. Soft drinks supplier Britvic said its Pepsi Max had achieved a record market share in 2017 and claimed its “maximum taste, zero sugar” positioning had helped the brand lead the sugar-free category for several years. The company said Pepsi Max was now the biggest low- or no-sugar cola across the convenience and impulse sector at a time when consumers were becoming more health-conscious.
Love island
Third-placed Lucozade lost ground during the year, but is still worth £391m to retailers every year. Lucozade Zero launched a recent partnership with ITV2’s Love Island – one of the big hits of the summer of 2018. The link-up went live in June and included a new TV ad for Lucozade Zero, social and digital media support and in-store activation for retailers. Sarah Smart, brand manager at Lucozade Ribena Suntory, said: “Lucozade Zero is worth £500 a year to the average convenience store.”
Fourth-placed Red Bull enjoyed sales success with a 9% value increase during the year, when it generated retail business of £314m. Red Bull expanded its sugar-free range in April 2018 in order to “become more relevant with current health and category trends”. The brand offered a 355ml price-marked Red Bull Sugar Free can, as well as sugar-free versions of its 250ml Tropical and Orange flavours in both plain and price-marked packs.
Vitamin boost
Innocent moved one place up the rankings to fifth, thanks to a 7.3% value increase, earning it sales of £256m during the 12-month period. In the summer of 2017, Innocent added a trio of Super Juice fruit and vegetable juices boosted with vitamins. The company said the drinks were “packed full of nutrients” and were a source of antioxidant vitamins C and E to help reduce tiredness and fatigue.
Elsewhere in the top 10, there were strong sales performances from brands including Monster and Fanta, which both enjoyed double-digit rises during the year. There were also some notable showings further down the rankings from the likes of Schweppes, which was up 14.1%, and Highland Spring, which rose by 20.4% during the year.
The best showing among the top 25 brands came from Fever-Tree, which increased business by 90.6% during the year to pass the £100m sales mark for the first time, which moved it eight places up the rankings.
Payorroks
A consortium of 34 breast cancer FHCs that have contributed to two research studies on early breast surveillance 13, 14 were asked to participate cheap cialis online pharmacy
ReTerTwypee
введенский санкт петербург
апарт отель весна сочи
нарзанные ванны в кисловодске
ReTerTwfgpl
бригантина феодосия официальный
карта ессентуков с санаториями
хостел сетунь парк
ReTerTwaqkl
гостиница кдц ростов на дону
база отдыха самарская область недорого
бассейн ялта интурист цены на посещение
ReTerTwsdid
адлер без посредников
кератодермия лечение
санаторий минобороны чемитоквадже
ReTerTwvtze
домики у пляжа осташков официальный сайт
путевки в архипо осиповка
санаторий увильды цены на 2021 год прайс
ReTerTwijct
загородный отель солнечный официальный сайт
аквалоо отель
отель мытищи недорого на сутки
ReTerTwjxne
санаторий сибирь адрес
гостиницы лабинска
кемпинг вытегория
ReTerTweijd
отдых на берегу азовского моря
белоруссия экскурсия
голубая волна крым алушта официальный сайт
ReTerTwbmme
отдых в санатории самарской области
город дмитров гостиницы
оранж хаус отель
ReTerTwkslf
пансионат спб и лен обл
хостел елки красная поляна
санатории алтая белокуриха официальный сайт
DeTerTwkdxe
сколько санаториев в пятигорске
гостиница в суздале
красмашевский санаторий
атлантик отель 3 феодосия
DeTerTwmbki
бридж фэмили сочи официальный сайт
приморская туапсе
парк отели в костроме
sentido lykia resort
DeTerTwblnl
мираклион
тур в крым 2021 все включено
пансионат морская звезда лазаревское
все путевки бай минск
DeTerTwqufs
санаторий сокол мвд россии
отдых в джемете 2022 с детьми
гостиница в калуге недорого
санаторий звенигород управления делами мэра отзывы
DeTerTwcztn
аба новокузнецк
гостиница аквапарк коктебель
лечебно оздоровительный комплекс солнечная
маринс парк хотел
DeTerTwshxs
малетон на анохина
спа отели тверская область
отели в анапе с бассейном
гостиница в москве с бассейном
DeTerTwisyu
симеиз отдых 2021 цены на берегу моря
гостиницы новочеркасск
судак цена
расписание электричек пятигорск лермонтовская
DeTerTwzazw
гостиница ритц карлтон москва
санаторий звездный сочи
ладомир отель москва
лучшие гостиницы мурома
DeTerTwgykz
отдых в анапе 2021
шерстон
rosa village hotel rosa khutor
купить путевку в санаторий с лечением
DeTerTwkild
отель чистопрудный москва
спа отель солнечный подмосковье
меркури сочи центр официальный сайт
санатории в челябинске с лечением
calm music
calm music
เว็บพนันออนไลน์เกาหลี
431427 381270For some cause the picture just isnt loading appropriately, is at this time there an issue? 249099