Chip Bergh (Levi’s): “Las tallas serán un concepto superado en diez años”
“Las tallas serán un concepto superado en diez años”. Así de convencido se mostró Chip Bergh, consejero delegado de Levi Strauss, durante una entrevista con Cnbc.
El ejecutivo defendió que, dentro de una década, cada persona podrá acceder a su propio escáner corporal y comprar ropa que se adapte perfectamente a su cuerpo.
El gigante del denim reafirma así su apuesta estratégica por la personalización, un modelo más sostenible y eficiente, porque permite reducir al mínimo los stocks, pero por ahora difícil de escalar.
Levi’s no es el único operador que se imagina un futuro sin tallas. H&M ha comenzado a testar un sistema de escáner corporal con su cadena Weekday para producir vaqueros a medida de casa consumidor. El sistema se ha testado ya con un pequeño grupo de consumidores y llegará a una tienda el año que viene.
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