Colombia: Medellín tendrá los nuevos formatos de Grupo Éxito
FUENTEComunicado prensa19 julio, 2019
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Éxito wow Colina, Éxito wow Unicentro y Carulla FreshMarket Oviedo 24 horas abrieron sus puertas este jueves 18 de julio
Éxito wow, el hipermercado del futuro crece en Bogotá
Dos renovados almacenes de la marca Éxito abrieron en Bogotá bajo el formato wow: Éxito Colina y Unicentro. El primero llegó con un diferencial en la zona infantil y cuenta con juegos para los niños dentro del almacén; el segundo es un almacén 24 horas y su foco está en la charcutería y la zona de licores. Ambos cuentan con una apuesta gastronómica superior.
El formato wow, que desde el 2018 lanzó la marca Éxito bajo la apuesta del hipermercado del futuro, busca brindarles a los clientes espacios diferenciales y una experiencia de compra conectada con el mundo digital, ágil y cómoda.
Los almacenes que ya funcionan bajo este concepto crecen sus ventas a doble dígito.
Con esta apertura la marca alcanza cinco almacenes con este formato y cerrará el 2019 con nueve en total.
Medellín tiene su segundo Carulla FreshMarket
Carulla FreshMarket es el concepto rico, saludable y sostenible de la marca premium del Grupo Éxito.
Carulla FreshMarket Oviedo tiene espacios renovados, más amplios, y nuevas zonas para el disfrute de los clientes. El supermercado pasa de 1.890 m² a 2.300 m² y llega con más experiencias, más ominicanalidad y más sostenibilidad.
El renovado punto de venta funcionará, como lo venía haciendo, 24 horas y es el primer almacén de la marca en Medellín, y el segundo en Colombia, en implementar la metodología de autopago o self checkout que promueve la agilidad en este proceso.
Carulla FreshMarket Oviedo es el único almacén en el país con oferta de carne orgánica certificada.
Una gran terraza para trabajar, tomar café o conversar, y experiencias en vivo que ponen en escena el proceso de elaboración de la cerveza artesanal, el quesito y queso mozarela, serán algunos de sus nuevos atractivos.
#asesoriaenretail, #supermercado, ASESORIA EN RETAIL, Carulla, Carulla Fresh Market, Retail
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