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  • eCommerce: 55,3 millones de consumidores online en 2020 proyecta México

eCommerce: 55,3 millones de consumidores online en 2020 proyecta México

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Mercado Libre, Linio y Amazon son los principales operadores de ecommerce en el país norteamericano, mientras que Liverpool y Walmart ganan cada vez más cuota en este mercado.

México cuenta con 79 millones de ciudadanos que usan Internet de manera habitual. Esta cifra representa el 67% de la población del país, que se sitúa en 122,3 millones de habitantes. Se calcula que el 75% de las personas que se conectaron a Internet en los últimos tres meses, compraron. La mayoría de estos ciudadanos conectados a Internet viven en áreas urbanizadas.

El ecommerce en México generó, en 2016, una cifra de negocio de 329.250 millones de pesos mexicanos (16.136,9 millones de dólares) tras crecer un 28,6%, según la Asociación Mexicana de Venta Online (Amvo). No obstante, las previsiones indican que en los próximos años se extenderá con rapidez con una media de crecimiento interanual del 16,57% hasta 2022. Se calcula que el país contaba en 2016 con unos 37,9 millones de consumidores online y se prevé que estos alcancen los 55,3 millones para 2020.

Por tipos de producto, las categorías en las que más dinero gastan los consumidores online en México es electrónica de consumo y moda. En 2016, los mexicanos destinaron a comprar artículos electrónicos de uso personal a través de Internet un total de 2.900 millones de dólares. No obstante, se prevé que en 2020 la moda sea la principal categoría que se consuma en la Red y llegue a alcanzar una cifra de negocio de 4.900 millones de dólares. Otras de las categorías de producto que más se compra por Internet en México son muebles y artículos de decoración, alimentación y cuidado personal y juguetes.

En una encuesta realizada por Amvo, la ropa y los accesorios resultaron la categoría más comprada por Internet. El 59% de los participantes en la encuesta aseguró que había adquirido prendas de vestir o accesorios de moda a través de la Red en 2017 y había gastado una media de 1.502 pesos (73,6 dólares).

El teléfono celular es uno de los principales puntos de acceso a Internet en el país, ya que cerca del 70% de la población contaba con uno en 2015. La bajada de los precios de los smartphones y su fuerte penetración entre la población más joven ha sido uno de los dinamizadores del comercio electrónico en el territorio. Otras palancas para el crecimiento del ecommerce han sido la mejora en la conectividad, la seguridad en las operaciones financieras, la mejora en la logística y, en concreto, en la última milla, y la mejora también en la legislación.

En México, a diferencia de otros países, el ecommerce está muy orientado al consumo de artículos extranjeros que no se encuentran en el país. Así, se estima que el 48% de los artículos que los mexicanos compran a través de la Red en el extranjero tiene su origen en Estados Unidos y el 13,5%, en China.

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