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Estudios: Comercio electrónico: infantiles, y cosmética y perfumería, los que más crecieron en 2018

El comercio electrónico en Argentina creció durante el año 2018 un 47% respecto al año anterior y registra una facturación de $ 229.760 millones de pesos. Esta cifra surge del Estudio Anual de Comercio Electrónico en Argentina que realiza Kantar TNS para la Cámara Argentina de Comercio Electrónico.

Durante el año 2018 se vendieron 120 millones de productos, un 25% más que en 2017, a través de 79 millones de órdenes de compra (un 32% más que el año anterior). El ticket promedio de compra fue de $ 2.900 y los rubros que más impulsaron el crecimiento en unidades fueron alimentos y bebidas, artículos para el hogar e indumentaria (deportiva y no deportiva).

Los rubros que más facturaron en e-commerce son:

– Pasajes y turismo: $ 60.660 millones

– Equipos de audio, imagen, consolas, TI y telefonía: $ 27.175 millones

– Artículos para el hogar (muebles y decoración): $ 20.348 millones

– Alimentos, bebidas y artículos de limpieza: $ 19.709 millones

– Electrodomésticos (línea blanca y marrón): $ 13.492 millones

En tanto, las categorías que más crecieron, en términos de facturación, son:

– Infantiles 82%

– Cosmética y perfumería 72%

– Materiales de construcción 68%

– Alimentos. bebidas y artículos de limpieza 63%

– Deportes 52%

Ganan terreno las tarjetas de débito

Si bien las tarjetas de crédito siguen siendo el principal medio de pago elegido por los usuarios con el 78% (versus 92% en 2017), se diversifican los medios de pago; ganando terreno el uso de tarjeta de débito. Completan el mix billetera electrónica y pagos en efectivo.

Crecen las compras a través de mobile

El uso de los dispositivos móviles para realizar búsquedas anteriores a la compra crece sostenidamente: el 45% de los usuarios realizó búsquedas a través de dispositivos móviles, subiendo 6 puntos porcentuales respecto del año anterior. El 27% busca exclusivamente a través de mobile, donde el smartphone es el dispositivo más usado.

Por su parte, las apps continúan ganando terreno: 7 de cada 10 usuarios tienen al menos una aplicación de eCommerce instalada en su dispositivo y un 17% compró a través de ellas.

La modalidad mobile crece tanto para realizar búsquedas como para finalizar el proceso: el 35% de los usuarios realizaron la compra a través de dispositivos móviles, con un crecimiento de 8 puntos vs. 2017.

Más de la mitad de los productos se retira en punto de venta

En cuanto a la logística y entrega de productos, crece el retiro en punto de venta con el 54% (4 puntos más que el año anterior), seguido por la entrega a domicilio con el 39% versus 47% en 2017, y retiro en sucursal del operador logístico 4%.

Por su parte, las nuevas opciones de retiro en redes de pick-up (kioscos, puestos de diarios, cafés, etc.) representan el 1% y el envío por sistema exprés (en bus o en avión) terminal a terminal, también conservan el 1%.

La mayor parte de las entregas se realizan antes del plazo de 7 días una vez efectuada la compra.

“Nos encontramos ante un escenario donde la industria del comercio electrónico en Argentina continúa creciendo. Estamos muy satisfechos por los resultados obtenidos, aún cuando 2018 fue un año económico complejo tanto para las empresas como para los consumidores, se registraron un 25% más de unidades vendidas y un 32% más de órdenes. Además, los usuarios compran con mayor frecuencia en diversas categorías de consumo semanal y declaran altos niveles de satisfacción, lo que significa una enorme confianza de su parte”, sintetiza Gustavo Sambucetti, Director Institucional de CACE.

Por su parte, Valeria Forwe, Senior Consultant de Kantar TNS, señala “Estamos frente a un mercado que ha madurado y crecido. El perfil del e-shopper se diferencia cada vez más, el consumidor sabe lo que quiere. Es clave para las empresas entender los distintos estadios del consumidor Argentino y cómo acompañan las actividades relacionadas al e-commerce, para tomar decisiones estratégicas que potencien sus negocios”.

Esta noticia está patrocinada por: Logo Nuevo Directorio Retail

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    Ofrecemos dispositivos de equilibrado!
    Somos fabricantes, construyendo en tres naciones simultáneamente: Argentina, España y Portugal.
    ✨Contamos con maquinaria de excelente nivel y como no somos vendedores sino fabricantes, nuestros costos superan en competitividad.
    Realizamos envíos a todo el mundo a cualquier país, consulte los detalles técnicos en nuestra página oficial.
    El equipo de equilibrio es móvil, liviano, lo que le permite ajustar cualquier elemento giratorio en cualquier condición.

  • Balanset-1A: Cutting-edge Mobile Balancer & Vibration Analyzer
    Modern Dynamic Balancing Solution
    Balanset-1A constitutes an innovative solution for dynamic balancing of rotors in their own bearings, manufactured by Estonian company Vibromera OU. The device ensures professional equipment balancing at €1,751, which is substantially less expensive than traditional vibration analyzers while retaining high measurement accuracy. The system allows in-place balancing directly at the equipment’s operational location without requiring disassembly, which is essential for minimizing production downtime.
    About the Manufacturer
    Vibromera OU is an Estonian company specializing in the development and production of equipment for technical diagnostics of industrial equipment. The company is registered in Estonia (registration number 14317077) and has representatives in Portugal.
    Contact Information:

    Official website: https://vibromera.eu/shop/2/

    Technical Specifications
    Measuring Parameters
    Balanset-1A delivers high-precision measurements using a dual-channel vibration analysis system. The device measures RMS vibration velocity in the range of 0-80 mm/s with an accuracy of ±(0.1 + 0.1?Vi) mm/s. The working frequency range is 5-550 Hz with optional extension to 1000 Hz. The system supports rotational speed measurement from 250 to 90,000 RPM with phase angle determination accuracy of ±1 degree.
    Working Principle
    The device employs phase-sensitive vibration measurement technology with MEMS accelerometers ADXL335 and laser tachometry. Two mono-directional accelerometers measure mechanical vibrations proportional to acceleration, while a laser tachometer generates pulse signals for calculating rotational speed and phase angle. Digital signal processing includes FFT analysis for frequency analysis and proprietary algorithms for automatic computation of corrective masses.
    Full Kit Contents
    The standard Balanset-1A delivery includes:

    Measurement unit with USB interface – main module with embedded preamplifiers, integrators, and ADC
    2 vibration sensors (accelerometers) with 4m cables (alternatively 10m)
    Optical sensor (laser tachometer) with 50-500mm measuring distance
    Magnetic stand for sensor mounting
    Electronic scales for exact measurement of corrective masses
    Software for Windows 7-11 (32/64-bit)
    Plastic transport case
    Complete set of cables and documentation

    Performance Capabilities
    Vibrometer Mode
    Balanset-1A works as a comprehensive vibration analyzer with features for measuring overall vibration level, FFT spectrum analysis up to 1000 Hz, determining amplitude and phase of the fundamental frequency (1x), and continuous data recording. The system offers display of time signals and spectral analysis for equipment condition diagnostics.
    Balancing Mode
    The device supports one-plane (static) and two-plane (dynamic) balancing with automatic calculation of correction masses and their installation angles. The unique influence coefficient saving function permits considerable acceleration of follow-up balancing of identical equipment. A specialized grinding wheel balancing mode uses the three-correction-weight method.
    Software
    The intuitive program interface offers step-by-step guidance through the balancing process, making the device usable to personnel without specific training. Key functions include:

    Automatic tolerance calculation per ISO 1940
    Polar diagrams for imbalance visualization
    Result archiving with report generation capability
    Metric and imperial system support
    Multilingual interface (English, German, French, Polish, Russian)

    Usage Domains and Equipment Types
    Industrial Equipment
    Balanset-1A is effectively employed for balancing fans (centrifugal, axial), pumps (hydraulic, centrifugal), turbines (steam, gas), centrifuges, compressors, and electric motors. In manufacturing facilities, the device is used for balancing grinding wheels, machine spindles, and drive shafts.
    Agricultural Machinery
    The device represents exceptional value for agriculture, where uninterrupted operation during season is critically important. Balanset-1A is used for balancing combine threshing drums, shredders, mulchers, mowers, and augers. The possibility to balance on-site without equipment disassembly permits preventing costly downtime during busy harvest periods.
    Specialized Equipment
    The device is effectively used for balancing crushers of various types, turbochargers, drone propellers, and other high-speed equipment. The rotation frequency range from 250 to 90,000 RPM covers essentially all types of industrial equipment.
    Advantages Over Alternatives
    Economic Effectiveness
    At a price of €1,751, Balanset-1A delivers the functionality of devices costing €10,000-25,000. The investment pays for itself after preventing just 2-3 bearing failures. Cost reduction on external balancing specialist services amounts to thousands of euros annually.
    Ease of Use
    Unlike complicated vibration analyzers requiring months of training, mastering Balanset-1A takes 3-4 hours. The step-by-step guide in the software allows professional balancing by personnel without specific vibration diagnostics training.
    Portability and Independence
    The complete kit weighs only 4 kg, with power supplied through the laptop’s USB port. This enables balancing in outdoor conditions, at remote sites, and in inaccessible locations without additional power supply.
    Universal Application
    One device is suitable for balancing the most extensive spectrum of equipment – from small electric motors to large industrial fans and turbines. Support for one and dual-plane balancing covers all standard tasks.
    Real Application Results
    Drone Propeller Balancing
    A user achieved vibration reduction from 0.74 mm/s to 0.014 mm/s – a 50-fold improvement. This demonstrates the exceptional accuracy of the device even on small rotors.
    Shopping Center Ventilation Systems
    Engineers successfully balanced radial fans, achieving lower energy consumption, eliminated excessive noise, and extended equipment lifespan. Energy savings paid for the device cost within several months.
    Agricultural Equipment
    Farmers note that Balanset-1A has become an indispensable tool preventing costly breakdowns during peak season. Lower vibration of threshing drums led to decreased fuel consumption and bearing wear.
    Cost and Delivery Terms
    Current Prices

    Complete Balanset-1A Kit: €1,751
    OEM Kit (without case, stand, and scales): €1,561
    Special Offer: €50 discount for newsletter subscribers
    Wholesale Discounts: up to 15% for orders of 4+ units

    Purchase Options

    Official Website: vibromera.eu (recommended)
    eBay: certified sellers with 100% rating
    Industrial Distributors: through B2B channels

    Payment and Shipping Terms

    Payment Methods: PayPal, credit cards, bank transfer
    Shipping: 10-20 business days by international mail
    Shipping Cost: from $10 (economy) to $95 (express)
    Warranty: factory warranty
    Technical Support: included in price

    Conclusion
    Balanset-1A represents an perfect solution for organizations aiming to deploy an efficient equipment balancing system without major capital expenditure. The device makes accessible access to professional balancing, allowing small enterprises and service centers to offer services at the level of large industrial companies.
    The mix of reasonable price, ease of use, and professional functionality makes Balanset-1A an essential tool for modern technical maintenance. Investment in this device is an investment in equipment reliability, lower operating costs, and enhanced competitiveness of your business.

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