Estudios: El gasto en ‘petfood’ crece más de un 5,6% en España
infoRETAIL.- La inversión de los españoles en animales de compañía ha crecido un 5,21% en el último año, hasta alcanzar los 1.260 euros por mascota al año, según los datos de la segunda edición del ‘Estudio Anual sobre Mascotas en España’ elaborado por Tiendanimal.
Este aumento viene determinado por las partidas de alimentación y gastos veterinarios. En concreto, los gastos de alimentación han alcanzado los 823,80 euros este año, un 5,62% más que en 2017 (780 euros). Por su parte, la inversión en veterinarios ha crecido un 6,5% interanual, hasta los 353,56 euros.
Sin embargo, el estudio revela que los gastos en accesorios han pasado de 86 euros en 2017 a 83 euros en 2018, lo que representa un descenso interanual del 3,48%.
Estas cifras confirman que la super especialización del mercado de las mascotas y la creciente concienciación por su bienestar se traduce en un incremento también del presupuesto destinado a los animales domésticos, sobre todo en alimentación y en servicios veterinarios, que son las áreas que más se están desarrollando.
Uno de los datos más destacados del informe es que el 86% de las personas que ha respondido el cuestionario y que ha declarado ocuparse del cuidado de las mascotas en su hogar son mujeres, además de encargarse de la decisión de compra de productos y servicios para su cuidado.
Esto demuestra que el sexo femenino es el que decide lo que se compra para las mascotas y quién se hace cargo de sus atenciones. Además, la edad media de las personas que se encargan de los animales es de 36 años; un año más que en 2017.
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