Etam estrecha lazos con el rey de la Red: lanza una marca para Amazon
Etam se alía con Amazon. El grupo francés de íntimo propietario de Etam, Undiz, Maison 123, Livy e Ysé, se encuentra en proceso de desarrollo de una nueva marca para comercializar en exclusiva en el marketplace estadounidense, según ha explicado Laurent Milchior, responsable de la compañía, según Fashion Network.
La compañía francesa pone en marcha la nueva marca poco después de ampliar su cartera. El pasado julio, Etam entró con una participación mayoritaria en el capital de la marca de íntimo Ysé por un importe que no trascendió.
Fundada en 1910, Etam es uno de los mayores grupos de moda íntima del mundo. La compañía francesa finalizó el ejercicio de 2017 con una cifra de negocio de 1.300 millones de euros, siendo Francia su mayor mercado.
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