Zac Posen sella la venta de su marca a Centric Brands
Zac Posen ya forma parte de Centric Brands. La compañía neoyorquina ha vendido su propiedad intelectual y sus licencias al grupo Centric. Posen seguirá aconsejando en la línea
creativa de la marca y en la estrategia de la compañía.
Centric Brands es licenciatario de Zac Posen para bolsos de mujer, productos de piel y accesorios de invierno. Hasta el momento, Zac Posen ha producido catorce colecciones entre Zac Posen, Zac Zac Posen y Brooks Brothers.
“Esta adquisición añade una marca global a nuestro portfolio y nos posibilita la expansión en nuevas categorías”, ha asegurado Jason Rabin, consejero delegado de Centric Brands, en un comunicado. Zac Posen llevaba más de un año buscando un comprador.
Centric Brands, que cotiza en la bolsa de Nueva York, opera con licencias de marcas como Herve Leger, Hudson Jeans, BCBG, Buffalo Jeans, Kate Spade o Michael Kors. Además, la empresa se hizo con una parte significativa del negocio de licencias en Norteamérica de Global Brands Group.
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