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Colombia: America Retail y Walmart Chile completaron con éxito la versión # 1,001 del programa Storewars
Por tercer año consecutivo Walmart Chile participo del programa Storewars representado por América Retail en Latino América en un evento llevado adelante en Santiago, Chile los días 4 a 6 de Junio. Alrededor de 30 ejecutivos de Walmart participaron de esta actividad que Walmart también ha venido realizando en otros países como México en Latino América.
Por 3 días los participantes en esta nueva versión del programa Storewars en Chile analizaron sobre la base del simulador de estrategia de negocios especializado en gestión de Retail y Consumo Masivo el negocio de una empresa con ventas de 650 millones de dólares, con presencia en 2 países y operando en industrias de alimentos y productos de limpieza.
Los participantes se vieron enfrentados a analizar temas de negocios relevantes y tomar decisiones para resolver problemas complejos, pensar de manera estratégica e integrar conceptos y teorías de todas las disciplinas. Para ello, debieron actuar según sus decisiones y hacer frente a sus consecuencias, mediante el ajuste de las estrategias y los resultados obtenidos por el simulador. Según los comentarios de los participantes fue una excelente experiencia para aprender haciendo y validando los resultados de los aciertos y errores en un excitante ambiente de trabajo en equipo. Un factor que maximizó el impacto de la experiencia vivida a través de StoreWars fue el intercambio de roles, donde equipos del área Comercial asumen posiciones de Operaciones y viceversa, o donde quienes vienen de una empresa de Retail también viven la experiencia de intercambiar roles con quienes vienen del mundo del Proveedor.
StoreWars se desarrolló hacia 1995 en la universidad INSEAD en Francia, Europa de la mano del Best Seller “StoreWars: The Battle for Mindspace & Shelfspace”. A nivel mundial Storewars es el principal programa de capacitación sobre la base de un simulador de negocios que busca ser tan real como éste.
En una conversación con Willem F. Schol, Presidente de América Retail y quien además es coach certificado por Storewars International, nos comentó que entre el 10 y 13 de Junio, América Retail estará llevando adelante el primer Storewars Competition en Chile. En este evento que se llevará adelante en la OTIC de la Cámara Chilena de la Construcción participarán 5 equipos de profesionales de empresas como Farmacias Ahumada, Tottus, Sodimac, Oxxo, MTS, Nestlé, CMPC, Tucapel, Demaria, entre otras empresas. En una fecha próxima se estará realizando también una nueva versión del Storewars Competition en Colombia de la mano de la Universidad CES de Medellín.
@igomeze, #ignaciogomezescobar, #storewar, #universidadces, ASESORIA EN RETAIL, Ignacio Gómez Escobar, Universidad CES
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