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Gallery Shoes calienta motores para rozar 10.000 visitantes en marzo

Gallery Shoes calienta motores para su próxima edición. La feria alemana de calzado se marca como objetivo rozar el listón de los 10.000 visitantes en su convocatoria de invierno, que celebrará del 10 al 12 de marzo. La feria reunirá a más de 500 marcas procedentes de una veintena de países.

El 65% de la oferta del certamen es internacional. Entre las marcas españolas que participan en él se encuentran Ras, Pedro García, Sendra Boots o Panama Jack, entre otras. En cuanto a la afluencia de público, el grueso procede de Alemania.

En esta ocasión, la organización ha introducido la tecnología para facilitar los accesos a la feria con el desarrollo de una app. En este sentido, se eliminarán también los clásicos mostradores por columnas para facilitar el registro digital con miras a romper barreras.

Messe Düsseldorf planteó hace un año dar un vuelco al certamen ante la pérdida de expositores y de público. El organizador ferial cedió entonces la gestión a la empresa alemana Igedo, especializada en ferias profesionales de moda, quien cambió el nombre y trasladó el evento al recinto Areal Böhler.

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