Lord&Taylor se reinventa: abre un ‘pop up’ en Nueva York tras pasar a manos de Le Tote
Lord&Taylor vuelve a pisar Manhattan. La compañía de grandes almacenes, que en agosto pasó a manos de Le Tote, tiene previsto abrir un pop up store en el barrio del Soho, en Nueva York, durante la campaña de Navidad. La tienda efímera contará con una superficie de 222 metros cuadrados.
La apertura se produce después de que el grupo vendiera su establecimiento insignia el pasado febrero. El edificio, de once pisos y situado en la Quinta Avenida, pasó a manos de WeWork por 850 millones de dólares (768 millones de euros).
El pasado noviembre, la compañía de venta de segunda mano Le Tote compró Lord&Taylor a Hudson’s Bay , por cien millones de dólares canadienses (68 millones de euros). El acuerdo incluía la marca, el ecommerce, el inventario y sus 38 tiendas. Hudson’s Bay, por su parte, pasará a controlar un 25% de Le Tote, con derecho a designar dos consejeros.
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