El director creativo de Carven abandona la compañía tras pasar a manos de la china Icicle
Cambios en la cúpula de Carven tras su venta. El hasta ahora director creativo de la compañía francesa de moda, Serge Ruffieux, ha sido destituido de su cargo. La decisión se produce después de que la semana pasada el grupo chino Icicle adquiriera el 100% de la marca francesa.
Serge Ruffieux estaba al frente de la dirección creativa creativa de la empresa desde 2017. Ruffieux cuenta con una larga trayectoria en el sector. Antes de incorporarse a Carven, el diseñador ocupó cargos en los equipos de diseño de empresas como Sonia Rykiel y Christian Dior.
Icicle ha señalado en un comunicado que necesitan tiempo para evaluar la situación actual de la empresa y relanzar de manera adecuada la compañía, por lo que han decidido prescindir de Ruffieux. El resto de los 72 empleados de Carven seguirán trabajando por ahora en la empresa, según WWD.
Icicle mantendrá al resto de los 72 empleados de Carven
Fundada en 1945, Carven llevaba años enfrentándose a una caída continuada de las ventas. En 2016, la marca pasó a manos del distribuidor de Hong Kong Bluebell Group. Ahora, su nuevo dueño quiere apoyarse en la marca para impulsar su expansión internacional y entrar en el sector europeo del lujo.
Icicle es muy popular en China, donde opera con el nombre Zhi He. La empresa echó a andar en 1997 de la mano de Shouzeng Ye y Shawna Tao y está especializada en moda sostenible.
En China continental, Icicle opera con más de 200 tiendas, además de su plataforma de ecommerce. El grupo tiene su sede en Shanghái, donde emplea a 2.000 personas, y un centro de diseño en París que abrió en 2012.
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