Inditex refuerza Stradivarius en la Red con una nueva forma de pago online
Stradivarius da un paso adelante en ecommerce. La cadena de moda femenina del gigante Inditex ha creado un nuevo servicio para impulsar la venta online. El método permite al usuario pagar sus pedidos en la Red con la cuenta de otro comprador.
El sistema ha sido bautizado como You Pay y, para utilizarlo, los clientes tendrán que vincular previamente sus cuentas en la plataforma online de la compañía, de acuerdo ha explicado la empresa en un comunicado.
La creación de este nuevo sistema de pago se enmarca en la estrategia de Inditex, que tiene el objetivo de operar con todas sus cadenas en todo el mundo en 2020 en el canal online y convertirse en un pure player global, igualando o, incluso, superando, a operadores como Amazon, Alibaba, Asos o Zalando.
De hecho, Inditex puso en marcha una plataforma global de venta online para Zara. A través de esta nueva web,zara.com/ww, la empresa ha llegado a 106 nuevos mercados, con lo que está presente en 202 países de todo el mundo.
La mayoría de estos nuevos territorios se encuentran en África, como Angola, Costa de Marfil, Senegal y Ghana. Además, la página web se ha abierto también en numerosas áreas del Caribe y de Indonesia.
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