Intensa y productiva reunión de comunidad: ¡el último trimestre del año promete! / Komunitate-bilera bizi eta emankorra: urteko azken hiruhilekoak oso itxura ona du!
El miércoles nos reunimos en el Big Bilbao para hablar sobre la próxima (y última) charla inspiracional del año y para comenzar a diseñar la campaña CiB de otoño. / Asteazkenean Big Bilbao-n elkartu ginen hurrengo (eta urtearen azken) inspirazio hitzaldiaz hitz egiteko eta udazkeneko CiB kanpaina diseinatzen hasteko.
Puntuales a las 14:30 nos reunirnos en el Big Bilbao, uno de los lugares más inspiracionales de la ciudad para celebrar nuestra reunión bimestral de comunidad de Comercios Innovadores de Bilbao. No pudimos estar todos, ¡pero casi!
Arrancamos la reunión avanzando que el próximo 25 de septiembre recibiremos la última de las charlas del ciclo inspiracional que hemos celebrado este año. Será de la mano de la empresa Digi.k y hablaremos sobre las posibilidades en la gestión del establecimiento a través de la captación de datos. Además, la campaña experiencial asociada a la charla permitirá instalar dispositivos tecnológicos en algunos de los establecimientos CiB.
Además, hablamos sobre la próxima visita de compañeros de la Red de Asociaciones Comerciales Facenord que vendrán a Bilbao en las próximas semanas y con los que podremos hablar de innovación en el comercio y compartir nuestra experiencia a la hora de poner en marcha acciones innovadoras en los puntos de venta.
Por último, comenzamos a perfilar el diseño de la campaña de otoño. Partiendo de una idea propuesta por uno de los comercios innovadores de Bilbao, se fueron lanzando ideas de lo más interesantes. De hecho, ¡tenemos para varias campañas!
Para no perder las buenas costumbres, pudimos reponer fuerzas para la jornada de tarde en los comercios degustando un delicioso catering de Hambroneta.
El verano ha servido para recargar las pilas, inspirarnos en acciones que hemos visto en otras ciudades y volver a la carga con ideas, ilusión y ganas. Ahora, ¡a trabajar!
14:30etan puntu-puntuan elkartu ginen Big Bilbao-n, inspirazio gehien duen hiriko lekuetako batean, Bilboko Merkataritza Berritzaileen bi hileko bilera ospatzeko. Ezin izan genuen guztiok egon, baina ia-ia!
Bilera hasi genuen esanez datorren irailaren 25ean ziklo inspiratzaileko aurtengo azken hitzaldia jasoko dugula. Digi.k– enpresaren eskutik izango da eta bertan establezimenduaren kudeaketa-aukerez hitz egingo dugu datu-jasotzearen bidez. Gainera, hitzaldiarekin loturik dagoen kanpaina esperientzalak gailu teknologikoak jartzea ahalbidetuko du zenbait CiB establezimenduetan.
Gainera, Facenord Merkatari Elkarteko lagunen hurrengo bisitaz ere hitz egin genuen. Datorren asteetan etorriko dira Bilbora eta beraiekin merkataritzako berrikuntzez hitz egiteko aukera izango dugu eta saltokietan ekintza berritzaileak martxan jartzerako garaian izandako gure esperientzia partekatu ahal izango dugu.
Azkenik, udazkeneko kanpainaren diseinua zehazten hasi ginen. Bilboko saltoki berritzaile batek proposatutako ideia batetik abiatuz, ideia interesgarri asko bota ziren. Izan ere, hainbat kanpainetarako ideak ditugu!
Ohitura onak ez galtzeko, arratsaldeko saiorako saltokietan indarrak berritu ahal izan genituen Hambroneta-ren catering gozoa dastatuz.
Udak indarrak berritzeko balio izan du, beste hiri batzuetan ikusi ditugun ekintzetatik inspirazioa hartu eta berriro ahalegintzeko ideia, ilusio eta gogoz beterik. Orain, lanera!
Bilbao, Bilbao ekintza, Comunidad CiB, consumo, Innovación y comercio, Marketing, Retail, Tecnologia, Titular
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