Supercoco celebra sus primeros 70 años

Una de las marcas colombianas más queridas, que nació como un producto, Supercoco, cuenta hoy con un amplio y diverso portafolio y así celebra sus primeros 70 años.

¡Súper diversos!

La confitería nacional Súper de Alimentos, celebra el aniversario y evolución de
una de sus marcas más representativas Supercoco, que hoy ya no es solo un “turrón con mucho coco”. Ha sido tal la receptividad que colombianos y extranjeros han sentido por la marca, que hoy se ha expandido a otras categorías. Recientemente, la marca presentó el arequipe de supercoco y su Tirudito supercoco. En los próximos días se hará el lanzamiento de la chocolatina Supercoco.

Tal como lo explica Felipe Henao, gerente general y dueño de Súper de Alimentos, desde que nació Supercoco el objetivo ha sido ofrecer productos que dinamicen el mercado, es decir, que estén al alcance económico de todas las personas.

“Nos sentimos muy orgullosos de estar en el corazón de los colombianos, por medio de un renovado y amplio portafolio de productos para la marca, con el que
proyectamos incrementar nuestras ventas un 30% al cierre de este 2018”, expresó Felipe Henao.


Así mismo, la marca ha renovado su imagen y ha lanzado nuevos productos, tratando de mantenerse fieles al concepto “El sabor con mucho coco”.


Para la creación de nuevos productos y la renovación de la marca, la compañía cuenta con un departamento de innovación y desarrollo en el que se invierten alrededor de $250.000.000 mensualmente.

Comunicación creativa

Precisamente, la marca desarrolla todos sus procesos creativos inhouse y cuenta con la asesoría en mercadeo y publicidad de Socorro Jaramillo.

Actualmente, la compañía cuenta con dos plantas en Manizales y se encuentra en
la construcción de un nuevo centro de distribución, con el que espera ser más
eficiente y tener una mayor capacidad para atender todos los mercados; adicional,
se ha consolidado como una organización de clase mundial, económicamente
exitosa y socialmente responsable.

Es tal el éxito de la marca Supercoco que representa el 7.5% de las ventas de la compañía. En cuanto, a la estrategia de comunicación que tendrá la compañía para celebrar los 70 años de una de sus marcas más queridas, María Antonia Arango, gerente comercial y de mercadeo, explicó que: “lo más importante es compartir toda la historia de Supercoco y toda su magia con nuestros consumidores. Por esa razón, una parte de la estrategia es una edición especial que es una lata conmemorativa en la que está todo el surtido de nuestros productos, (Tirudito, bombón, turrón, arequipe y barra Supercoco).

Además, vamos a recoger historias con las personas alrededor de Supercoco. Estamos haciendo muchos concursos con nuestros consumidores. En cuanto a campañas, vamos a estar en radio y en algunas salas de cine. Para el próximo año tendremos nuevos productos en diferentes categorías”, concluyó.

También le puede interesar: Avancemos juntos, la nueva filosofía de marca de Porvenir


Comunicación, Mercadeo, portada

Comentarios (55)

  • Hello there, just became aware of your blog through Google, and found that it is truly informative.
    I’m going to watch out for brussels. I will be grateful if you continue this in future.

    Numerous people will be benefited from your writing.

  • Pretty section of content. I just stumbled upon your
    weblog and in accession capital to assert that I acquire in fact enjoyed account your blog posts.
    Any way I will be subscribing to your feeds and even I
    achievement you access consistently fast.

  • Hi! I know this is somewhat off topic but I was wondering which blog platform are you
    using for this website? I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m looking at options for another
    platform. I would be fantastic if you could point me in the
    direction of a good platform.

  • Greetings from Carolina! I’m bored at work so I decided to browse your blog on my
    iphone during lunch break. I really like the information you provide
    here and can’t wait to take a look when I get home. I’m surprised at how quick your
    blog loaded on my phone .. I’m not even using WIFI, just 3G ..
    Anyhow, good blog!

  • Thank you for another excellent article. The place
    else could anyone get that kind of information in such an ideal manner of writing?
    I have a presentation subsequent week, and I am at the search for such info.

  • Excellent beat ! I would like to apprentice whilst you amend your website, how can i subscribe for
    a blog website? The account helped me a appropriate deal.

    I were tiny bit familiar of this your broadcast provided brilliant clear concept

  • Wonderful goods from you, man. I have understand your stuff previous to and you are just extremely wonderful.
    I actually like what you’ve acquired here, really like what
    you’re stating and the way in which you say it. You make it
    enjoyable and you still take care of to keep it smart.
    I cant wait to read much more from you. This is really a great web site.

  • hi!,I like your writing so much! percentage we keep in touch more about your article
    on AOL? I require an expert on this house to solve my problem.
    Maybe that is you! Taking a look forward to see you.

  • Hello there! This is kind of off topic but I need some help from an established blog.
    Is it very hard to set up your own blog? I’m not very techincal but
    I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure where to start.

    Do you have any tips or suggestions? With thanks

  • Woah! I’m really enjoying the template/theme of this site.

    It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between superb
    usability and visual appeal. I must say you’ve done a
    amazing job with this. Additionally, the blog loads extremely fast for me on Opera.
    Outstanding Blog!

  • Simply wish to say your article is as surprising. The clarity on your put up is simply cool
    and that i could think you are an expert on this subject.
    Fine along with your permission allow me to clutch your feed to stay
    updated with coming near near post. Thank you 1,000,000 and please
    keep up the enjoyable work.

  • Do you mind if I quote a few of your articles
    as long as I provide credit and sources back to your weblog?
    My website is in the very same area of interest as yours
    and my users would truly benefit from a lot of the information you present here.

    Please let me know if this ok with you. Cheers!

  • Hello there! This post could not be written any better!
    Reading through this post reminds me of my previous
    room mate! He always kept talking about this.
    I will forward this page to him. Pretty sure he will have a good read.
    Many thanks for sharing!

  • You really make it seem so easy with your presentation but I
    find this matter to be really something that I
    think I would never understand. It seems too
    complicated and extremely broad for me. I am looking forward
    for your next post, I’ll try to get the hang of it!

  • Great blog here! Also your web site quite a bit up fast!
    What host are you using? Can I get your associate
    hyperlink to your host? I desire my site loaded up as fast as yours lol

  • Having read this I believed it was really enlightening. I appreciate you taking the time and energy to
    put this article together. I once again find myself spending a significant amount of
    time both reading and posting comments. But so what, it was
    still worthwhile!

  • Hi there! This is my first visit to your blog!
    We are a team of volunteers and starting a new initiative
    in a community in the same niche. Your blog provided us valuable information to work on. You have done a wonderful job!

  • Hey just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Chrome.
    I’m not sure if this is a formatting issue or something to do with web
    browser compatibility but I figured I’d post to let you
    know. The layout look great though! Hope you get the problem solved soon. Many thanks

  • Great goods from you, man. I have keep in mind your stuff prior to and you’re just extremely excellent.

    I actually like what you have acquired here, certainly
    like what you’re stating and the way in which during which you are saying it.

    You are making it enjoyable and you still
    take care of to keep it wise. I cant wait to learn far more from you.
    That is really a great web site.

  • Good day! This post could not be written any better!
    Reading this post reminds me of my old room mate!
    He always kept chatting about this. I will forward this post to him.
    Fairly certain he will have a good read. Thank you for sharing!

  • Hi! Someone in my Facebook group shared this website with us
    so I came to check it out. I’m definitely enjoying the information. I’m
    bookmarking and will be tweeting this to my followers!
    Wonderful blog and terrific design.

  • I think this is one of the most vital info for me. And i am glad reading your article.
    But want to remark on few general things, The site style is perfect, the articles is really great
    : D. Good job, cheers

  • Hi there, I discovered your website by means of Google while searching for a similar matter, your website got here up,
    it appears to be like good. I have bookmarked it in my google bookmarks.

    Hello there, just turned into aware of your blog thru Google, and
    found that it is truly informative. I’m going to watch out for brussels.

    I will appreciate in case you continue this in future.
    Many other people shall be benefited from your writing. Cheers!

  • Hello, I think your site might be having browser compatibility problems.
    When I look at your blog in Safari, it looks fine however, if opening in IE, it
    has some overlapping issues. I merely wanted to give you
    a quick heads up! Other than that, fantastic website!

  • Definitely consider that which you stated. Your favorite reason appeared to be at the web the simplest thing
    to be aware of. I say to you, I definitely get irked while folks consider worries that
    they just don’t understand about. You managed to hit the
    nail upon the highest as neatly as defined out
    the whole thing without having side effect , other people could take
    a signal. Will probably be back to get more. Thanks

  • you’re in reality a excellent webmaster. The web site
    loading speed is amazing. It seems that you are doing any distinctive trick.
    Furthermore, The contents are masterpiece. you’ve performed a magnificent activity in this

Deja una respuesta

Tu dirección de correo electrónico no será publicada.

¿Necesitas Ayuda?

Llamanos a + 57 (4) 4480095

Grupo Mercadeo en USA

DICO CUSTOM LLC es miembro de DICO EXHIBICION Y DISENO COMERCIAL S.A.S. - GRUPO MERCADEO, empresa de arquitectura comercial, fabricante de mobiliario comercial.

Comencemos a trabajar, dinos tu proximo proyecto para cotizar y acompañar